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Aditi
Will become a inspir... • 1m
“Temporal Landmarks in Marketing: Triggering Action at the Right Psychological Moment” Temporal Landmarks are psychologically meaningful moments in time—like birthdays, Mondays, New Year’s Day, or even the start of a new month—that trigger people to reflect, reset, and pursue goals. These “fresh start” moments create a mental divide between the old self and the new, making individuals more open to change and action. Marketers use this concept to time campaigns when customers are more motivated—like launching productivity apps on a Monday or health products in January. By aligning your message with a temporal shift, you tap into a user’s desire for transformation. It’s not just good timing—it’s emotionally resonant targeting that boosts conversions and habit formation.
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