Will become a inspir...Ā ā¢Ā 1m
āSell the Dream: How Positive Framing Inspires Action and Loyaltyā Positive outcome framing focuses on what users gain, not what they lose. Instead of saying, āDonāt miss this opportunity,ā you say, āImagine what youāll gain from this.ā It shifts the message from fear to hope, achievement, and transformation. For example, a fitness app might say, āLose 5kgā (loss-framed), but with positive framing it becomes, āFeel lighter, stronger, and more confident in 30 days.ā This taps into aspirationānot anxiety. People are more likely to act when they visualize a better version of themselves. Positive framing builds trust, encourages action, and creates emotional uplift. Sell the dream, not the danger.
Will become a inspir...Ā ā¢Ā 1m
Itās All in the Wording: How the Framing Effect Shapes What We Buyā The Framing Effect is a cognitive bias where people make decisions based on how information is presented rather than the facts themselves. In business, marketers use this to shape p
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āLoss Aversion: The Psychology Behind Why We Buyā Loss aversion is a psychological principle from behavioral economics that says people feel the pain of loss twice as strongly as the pleasure of a gain. Smart businesses use this by framing offers in
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āFeel First, Act Fast: How Emotional Framing Experiments Shape Decisionsā Emotional framing is the art of presenting the same message in different emotional tones to influence perception and action. Marketers run experiments to test which emotion
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Finally, SEBI has taken some action against these financial influencers, which is very necessary. People might not fear the market as much as they fear their words. The majority of what they say makes no sense and has no facts, but they say anything
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āWhat If You Had Started Earlier? The Power of Counterfactual Framing in Marketing Psychologyā Counterfactual Framing is a persuasive technique where marketers prompt users to imagine āwhat could have beenā if they had made a different choiceāoften
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⢠Brands donāt sell products; they sell emotions. ⢠Your brand is not what you say it isāitās what they feel it is. ⢠Customers donāt buy products; they buy better versions of themselves. ⢠People remember stories, not features. ⢠Price gets you cus
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Everyone has great ideasš”, but only 0.1%š are actually able to execute them. Why? Because they believe they wonāt be able to control the processāthey lose before even starting. Itās a fundamental human psychology issue; I would call it " Ambition a
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