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“Now Beats Later: How Temporal Discounting Drives Instant Customer Decisions” Temporal Discounting is the tendency to prefer immediate rewards over larger, delayed ones. In business, this shapes how offers are presented. Consumers often choose a smaller discount today over bigger long-term savings. Brands leverage this bias with phrases like “Instant Cashback” or “Get it now, pay later.” Subscription services highlight immediate benefits to overcome hesitation. Even loyalty programs are more effective when they offer short-term wins rather than distant perks. Businesses that understand this bias can design promotions, payment models, and user experiences that satisfy the customer’s desire for instant gratification—leading to quicker decisions and stronger conversions.
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Are you distracted and have ADHD.... The influence of social media platforms like Instagram, TikTok, and Snapchat fosters a culture of instant gratification and constant comparison, often leading to distractions and procrastination. This constant dig
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“Trust the Expert: How Authority Bias Builds Business Credibility and Sale Authority bias is the tendency to trust and follow the opinions of perceived experts or authority figures. In business, this bias is used to build credibility and influence d
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“If It Bleeds, It Leads: How Negativity Bias Drives News Consumption” Negativity bias is our brain’s tendency to focus more on negative information than positive. The news industry heavily leverages this bias to capture attention and drive engagemen
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“Stay True to You: How Self-Consistency Bias Keeps Customers Coming Back” Self-consistency bias is the tendency for people to act in ways that align with their past actions and self-image. In business, this helps build long-term customer loyalty. On
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Today's Topic : Buy Now Pay Later Services Do You think BNPL Service will big ? E.g : Simpl,Lazypay etc. •Buy Now, Pay Later (BNPL) services are popular for splitting purchases into smaller, interest-free installments. •BNPL services are targeting
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OnlyFans capitalizes on instant gratification, leading users through psychological stages: Exposure (curiosity), Addiction (habitual use), Escalation (seeking more intense content), and Desensitization (loss of excitement, potential depression). Its
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Zoho CEO Sridhar Vembu recently emphasized the need for Indian tech companies to prioritize sustainable revenue growth over short-term valuations. He cautioned that an excessive focus on immediate stock prices and loose funding environments can distr
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