Phonepe was acquired by Flipkart in 2016.
Later
In Dec 2022, PhonePe separated from Flipkart, but both companies are still owned by Walmart.
So, why need another UPI app?
Deepseek looks just like another AI startup that blowed up but OpenAI still looks like it will take back it's position in their next model.
Many AI startups blew up (not at the level of deepseek) ,but OpenAI always looked promising