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🤔 Can controversy fuel your brand’s growth? In India’s crowded market, a bold stance grabs attention—but only if it’s rooted in your core values. 💢 Nike’s 2018 “Dream Crazy” ad with Colin Kaepernick polarized audiences yet drove a 31% sales jump. Closer home, Tanishq’s 2020 Diwali film showing an interfaith family celebration faced calls for boycott. Instead of backing down, Tanishq replied with calm, clear messaging—turning criticism into conversations and deeper loyalty among younger shoppers. Controversy isn’t a shortcut—it’s a strategic play. When planned carefully and backed by genuine values, it can convert skeptics into passionate advocates.You guys remember that ad?