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Siddharth K Nair
Thatmoonemojiguy šĀ ā¢Ā 2m
Frooti Forever: The Childhood Drink That Grew Into a ā¹1000+ Crore Icon Launched in 1985 by Parle Agro, Frooti wasnāt just a mango drink, it was a category disruptor. Packaged in an innovative Tetra Pak, Frooti became Indiaās first ready-to-drink mango beverage, combining convenience, hygiene, and flavor at an affordable price Targeting school kids and families, the brandās āMango Frooti, Fresh and Juicyā jingle became an iconic slogan embedding itself in pop culture. Its portable packaging and juicy taste made it a must-have in lunchboxes and train journeys across the country. Frootiās branding evolved with time from cartoons in the 90s to cool, minimalist ads with celebrities like Alia Bhatt and Shah RukhKhan Despite competition from giants like Maaza and Slice, Frooti maintained its stronghold through smart pricing, mass distribution and emotional appeal. What started as a simple mango drink is now a ā¹1000+ crore brand proving that innovation plus nostalgia equals lasting successš
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Meet the woman who took "Frooti" from a 300 CR brand to an 8000 Cr brand. š 1. Nadia Chauhan joined her father's group "Parle Agro" in 2003 when she was just 17 years old. š² 2. She reduced the company's dependency on "Frooti" which contributed 9
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Venkat Reddy
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Anonymous
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š Need your thoughts on this ā Coffee + Tea + Mangoe Juice =} ? Coffee gives me caffeine and now I have energy . Tea gives me natural antioxidants and health benefits. Mango juice gives me delicious taste and feel good relaxation . Now I hav
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