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Biryani Blues, a popular biryani restaurant chain, has secured $5 million in a Pre-Series C funding round. The investment was spearheaded by Yugadi Capital, the new fund from Carpediem Capital. The company intends to use this new capital to fuel significant expansion, with plans to launch more than 100 new outlets in North India within the next three years. Additionally, Biryani Blues aims to strengthen its team by hiring across its operational, delivery, and corporate divisions, and to enhance its logistics infrastructure.

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What unique value proposition or in simple words differentiating features a Biryani based brand that manufactures, packages and delivers on its own should have to be the biggest player in this category?

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