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Vishu Bheda

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Medial • 22h

𝗔𝗽𝗽𝗹𝗲’𝘀 𝗔𝗜 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 (𝗡𝗼 𝗢𝗻𝗲 𝗧𝗮𝗹𝗸𝘀 𝗔𝗯𝗼𝘂𝘁) Here’s what’s weird: AI is moving so fast, it’s changing everything 𝐰𝐞𝐞𝐤 𝐛𝐲 𝐰𝐞𝐞𝐤. But Apple? They prefer to 𝐛𝐮𝐧𝐝𝐥𝐞 𝐚𝐥𝐥 𝐭𝐡𝐞𝐢𝐫 𝐧𝐞𝐰 𝐬𝐭𝐮𝐟𝐟, show it at a big event once a year (WWDC), and then slowly roll it out. That made sense before. But now? It feels 𝐭𝐨𝐨 𝐬𝐥𝐨𝐰. Because AI doesn’t wait. It doesn’t follow your event schedule. That puts Apple in a tough spot: 𝐂𝐚𝐧 𝐚 𝐜𝐨𝐦𝐩𝐚𝐧𝐲 𝐭𝐡𝐚𝐭 𝐥𝐢𝐤𝐞𝐬 𝐟𝐮𝐥𝐥 𝐜𝐨𝐧𝐭𝐫𝐨𝐥 𝐤𝐞𝐞𝐩 𝐮𝐩 𝐢𝐧 𝐚 𝐰𝐨𝐫𝐥𝐝 𝐭𝐡𝐚𝐭 𝐜𝐡𝐚𝐧𝐠𝐞𝐬 𝐨𝐯𝐞𝐫𝐧𝐢𝐠𝐡𝐭? They have a 𝐡𝐮𝐠𝐞 𝐜𝐡𝐚𝐧𝐜𝐞 to lead in AI. But also a 𝐡𝐮𝐠𝐞 𝐫𝐢𝐬𝐤 of falling behind. This might be Apple’s most unpredictable chapter yet. Let’s see how they handle it.

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