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Niket Raj Dwivedi

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Medial • 3m

WhatsApp is slowly turning into the Facebook of messengers- bloated, cluttered, and directionless. As a product, it's regressing. Here's a breakdown of everything that's broken in WhatsApp today, from a my lens: Chats in WhatsApp feel like a noisy corridor. No threads, no topic-based grouping, no ability to separate signal from noise. Every conversation- whether personal, transactional, or group- sits in one giant linear feed. Groups are unusable for anything serious. No hierarchy, no moderation tools, no persistent topics. Every message competes for attention, and valuable context gets buried within hours. It's like a group discussion without any moderator. Only noise. There’s no concept of intentional communication. No way to prioritise people, filter important updates, or switch between "focus" and "social" modes. The app assumes all messages deserve equal treatment. That’s lazy design. I, personally, have 2.5k+ messages unread! Features are being bolted on with zero coherence. Channels. Shopping. Payments. Communities. Ads. Status. What exactly is WhatsApp now? A messenger? A social network? A mini OS? The UX is collapsing under its own weight. Ads in the inbox, promoted channels, and cluttered notifications degrade the user experience. WhatsApp is losing its core promise: a fast, private, frictionless messaging app. Growth and revenue have clearly taken priority over usability. No APIs, no integrations, no desktop-native productivity layer. WhatsApp remains hostile to power users. You can’t schedule messages, link to messages, or build on top of it. A 2025 app behaving like it’s 2012. How can WhatsApp improve? - Threads inside chats -Contextual tagging & filters -Modularity: let users disable features they don’t need -A focus mode that prioritises important chats -Clear UX separation between personal, group, and community. So much more can be done. The opportunity? A reimagined messaging layer that treats attention with respect, supports structured collaboration, and removes noise by design- not by hacks. WhatsApp isn't building that. Someone else will. If nobody else does, I will.

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