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Vivek Joshi

Director & CEO @ Exc... • 2m

6 nearly-free marketing tricks that fueled growth: Solve a Tiny Problem: Created a simple video solving a niche user issue. Shared in forums. Generated huge, qualified traffic by offering genuine help first. Neighbourly Love Local Collab: Partnered with local businesses for mutual customer discounts/exposure. Built trust via local recommendations. Teach to Reach Free Workshop: Hosted free online workshops sharing expertise. Positioned ourselves as helpful experts, leading to customer conversions & word-of-mouth. Champion the User Push: Amplified early users' unprompted social posts. Engaged deeply, celebrating them. Created authentic, free social proof. Give a Little, Get a Lot Targeted Freebie: Offered a premium freebie (template) for specific actions (newsletter signup). Attracted genuinely interested leads with high conversion rates. (10x higher conversion!) Ego is a Powerful Tool Public Recognition: Highlighted others' successes in industry (social shares, blog spotlights).

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