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CA Jasmeet Singh
In God We Trust, The... • 2m
How Beyond Snack Made Banana Chips Sexy & Scalable Brand: Beyond Snack Founded: 2020 Founder: Manas Madhu HQ: Kerala, India --- The Problem ❌ Banana chips = oily, inconsistent, unbranded street snack No standardized quality or hygiene Zero innovation in flavors, packaging, or experience --- The Solution ✅ Beyond Snack transformed the humble banana chip into a branded, healthy & flavorful snack, offering: Vacuum-fried, non-greasy chips Global-style flavors: Peri-Peri, Sour Cream Onion, Desi Masala Clean, resealable packs 100% Kerala Nendran bananas = premium taste --- Secret Sauce Made banana chips aspirational Focused on health + hygiene + flavor + design Storytelling: “Born in Kerala. Loved by the world.” --- Big Win 🏆 Featured on Shark Tank India → massive visibility 400% YoY growth post-Shark Tank Available in 2,000+ retail stores + Amazon + own D2C site Cracked exports to UAE, UK, Singapore in 2025 On track to ₹100 Cr ARR (Annual Recurring Revenue) --- Marketing Gold ✨ Killer packaging = shelf appeal Instagram-ready content: crisp chip shots + Kerala visuals Positioned as both guilt-free munchie & giftable premium snack --- Product Lineup Sour Cream Onion Peri Peri Classic Salted Desi Masala 2025 launch: Mini packs for travel & kids --- Takeaway for Founders Even traditional snacks can be global if you reimagine the experience end-to-end — from farm to flavor.
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