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Ansh Kadam
Founder & CEO at Bui...ย โขย 2m
This is how AI is truly transforming how brands do marketing. Letโs talk about InMobi โ Indiaโs first adtech unicorn from 2011, and how it's using AI in a way that's genuinely mind-blowing. InMobi not only runs one of the largest ad networks but also owns Glance, the platform that delivers those internet content ads you see on your Android lock screens โ reaching over 400 million users globally. But hereโs where AI is completely changing the game: Until now, their platform would show static ads โ simple images or text that advertisers manually submitted. But now, with AI, the platform creates custom ads in real-time for each user. โ If youโre reading a tech article, the AI reads the article too. โ It then writes an ad that matches the tone, language, and style of that article. โ It blends the ad into the content so naturally that it feels like a part of the story itself. And itโs not just text. In podcasts and videos, the AI can now mimic the speakerโs voice and insert promotional lines seamlessly into the conversation, making it sound as if the host themselves endorsed the product. In pilot runs, these AI-generated ads have boosted engagement rates by 3x to 5x compared to traditional ads. This shows one undeniable fact: The future of marketing will not be about pushing ads, but about merging ads into content so naturally that people wonโt even realize theyโre seeing one. And just like smart financing is the key to business growth, smart use of AI will be the key to marketing growth. ๐ Actionable takeaway: If youโre running a brand today, start exploring AI tools that can help you personalize your content โ not just your ads, but your emails, your blogs, and even your videos. The deeper you personalize, the faster you build trust, and the stronger your engagement becomes. For more real-world insights on business, AI, and growth, subscribe to our newsletter through the link in the comments ๐
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