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Nawal
Entrepreneur | Build... • 3m
He BURNED ₹30K on Free Earbuds & Built a ₹200Cr Desi Tech Empire 🔥 Imagine flexing your last ₹30K by handing out 500 earbuds at Gurgaon’s Cyber Hub like some startup Santa. Straight-up unhinged, right? That’s how Amit Khatri turned Noise into a ₹200-crore smartwatch and audio savage, snatching 1 in 4 smartwatches sold in India. This desi underdog’s story is pure masala—let’s dive in. Amit Khatri, 34, is no Insta-famous founder dropping TED Talks. Just a Gurgaon bro who was slogging in tech startups, vibing on “Made in India” dreams. In 2014, he and his bro Gaurav started Noise with ₹15 lakh, dodging aunties whining, “Smartwatch? Yeh kya bakwas hai?” Early days were thokshak, they sold phone cases to survive while their first wearables rotted in a godown. “I was ready to yeet it all,” Amit says, laughing through the pain. In 2019, Noise was drowning in a sea of big brands. So Amit pulled a dhamaka: he gave away 500 earbuds at Cyber Hub, Gurgaon’s foodie central. Deal was simple, snap a #NoiseOn selfie, hype the brand. Amit and his crew turned it into a party, blasting Diljit tracks, fist-bumping college kids, and charming office bros. Cost? ₹30K. Result? 10,000+ posts in a week, ₹10 crore in sales in a month. “We weren’t pushing earbuds; we were pushing vibes,” Amit smirks. That stunt still fuels 40% of their hype. Learnings - Go Full Send: One wild move can clown bigger brands. Hang with Your Peeps: Meet your squad IRL , Cyber Hub > Reels. Stay Desi, Stay Lit: Indian roots + global drip = chef’s kiss. What’s the most savage marketing flex you’ve seen or tried?
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