๐ซThe 1st thing in entrepreneurship is Personal Branding, product comes next! Here is the Way to Personal Branding 9 Basic Steps to Create a Personal Branding Strategy 1. WHO ARE YOU? Define your skills, passions, and unique selling points. Your Skills: Academic qualifications, professional skills, achievements. Your Passions: Always try and express your passions in everything you do. Your USP's: The "unique you" โ the key to success lies in differentiation. 2. HOW ARE YOU PERCEIVED? Understand how others see you. Professional Relations: What do your colleagues, clients, and partners think? Online Reputation: Check what Google says about you 3. WHAT DO YOU WANT TO ACHIEVE? Define your vision, market, and style. Your Sector: Choose the area that suits your skills and business ideas. Your Market: Identify the target audience that you want to reach. Your Style: Plan your strategy based on clear and consistent values. 4. CREATE YOUR BRAND! Use emotions, images, and storytelling. Emotions & Words: Create a tagline and keywords that evoke emotions. Emotions & Images: Image and style must reflect the messages of your brand. Emotions & Storytelling: Tell a strong story about who you are and what you do. 5. CREATE YOUR ECOSYSTEM! Define the spaces in which your brand lives. Your Home: Make your website the core of your online communication. Parks & Squares: Spread your presence on the social media that suit your goals. Theaters & Clubs: Interact with people at conferences, events, and associations. 6. CREATE YOUR NETWORK! Use human relationships to share value. Initiators: Seek relationships with people who share your values. Communities: Take advantage of groups and associations to get visibility. Offline: Meet valuable people related to your field 7. CREATE ORIGINAL CONTENT! Publish and share your ideas. Blogs: Good content will express your value and build your brand. Social Media: Increase social media visibility and make others notice you. Social Networks: Share your value by participating in the conversation. 8. GET INVOLVED & SHARE! Be proactive in the conversation. Conversation: Interact with people on social networks. Comments: Leave your comment on blogs or news to make people notice you. Sharing: Share others' content, especially when you agree with it. 9. LISTEN & MONITOR! Evaluate and improve your strategy. News: Stay informed and know what others are saying about you. Criticism: Criticism helps you to grow โ donโt ignore it. Monitoring: Regularly analyze your online brand, audience, and Strategy
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