ย โขย
Medialย โขย 3m
๐๐ป๐ฑ๐ถ๐ฎโ๐ ๐๐ถ๐ด๐ด๐ฒ๐๐ ๐ฆ๐๐ฎ๐ฟ๐๐๐ฝ๐ ๐๐ผ๐ปโ๐ ๐ฆ๐ฒ๐น๐น ๐๐๐ ๐๐ฟ๐. ๐๐ก๐๐ฒ ๐๐๐ฅ๐ฅ ๐๐๐๐จ๐ซ๐๐๐๐ข๐ฅ๐ข๐ญ๐ฒ ๐๐ญ ๐๐๐๐ฅ๐. ๐ง๐ต๐ฒ ๐ง๐ฟ๐๐๐ต ๐ ๐ผ๐๐ ๐๐ผ๐๐ป๐ฑ๐ฒ๐ฟ๐ ๐ ๐ถ๐๐: Everyone dreams of building a premium brand. But in Indiaโฆ "๐๐ญ๐๐ซ๐ญ๐ฎ๐ฉ๐ฌ ๐ญ๐ก๐๐ญ ๐ฌ๐๐๐ฅ๐ ๐๐จ๐งโ๐ญ ๐ฌ๐๐ฅ๐ฅ ๐ฅ๐ฎ๐ฑ๐ฎ๐ซ๐ฒ. ๐๐ก๐๐ฒ ๐ฌ๐๐ฅ๐ฅ ๐๐ฌ๐ฉ๐ข๐ซ๐๐ญ๐ข๐จ๐ง ๐๐ญ ๐๐๐๐จ๐ซ๐๐๐๐ฅ๐ ๐ฉ๐ซ๐ข๐๐๐ฌ." Why? Because 90% of India doesnโt care about exclusivity. They care about: โ Style โ Quality โ But within reach ๐ง๐ต๐ฒ ๐๐ฎ๐ ๐๐ผ๐ผ๐บ ๐ฃ๐ฟ๐ผ๐๐ฒ๐ ๐ง๐ต๐ถ๐: Letโs break down how Indiaโs top D2C brands won by ๐ฆ๐๐ค๐ข๐ง๐ ๐ฅ๐ข๐๐๐ฌ๐ญ๐ฒ๐ฅ๐ ๐๐๐๐จ๐ซ๐๐๐๐ฅ๐. ๐ญ. ๐ฏ๐ผ๐๐ โ ๐๐๐ฑ๐ถ๐ผ ๐ณ๐ผ๐ฟ ๐๐ต๐ฒ ๐ ๐ฎ๐๐๐ฒ๐ โ Apple sells AirPods at โน20K. โ boAt sells trendy, colorful audio gear at โน999. They didnโt sell premium. They sold: โ Cool + Loud + Affordable Result? boAt became Indiaโs No.1 wearable brand. ๐ฎ. ๐ ๐ฎ๐บ๐ฎ๐ฒ๐ฎ๐ฟ๐๐ต โ ๐ก๐ฎ๐๐๐ฟ๐ฎ๐น, ๐๐ณ๐ณ๐ผ๐ฟ๐ฑ๐ฎ๐ฏ๐น๐ฒ ๐ฆ๐ธ๐ถ๐ป๐ฐ๐ฎ๐ฟ๐ฒ โ No harsh chemicals. โ Easy pricing. โ Sold through influencers & trust. Mamaearth made organic skincare possible for Tier 2-3 India. Result? Fastest D2C brand to hit โน1000 Cr revenue. ๐ฏ. ๐ฆ๐จ๐๐๐ฅ โ ๐๐ผ๐น๐ฑ ๐๐ฒ๐ฎ๐๐๐ ๐ณ๐ผ๐ฟ ๐๐ป๐ฑ๐ถ๐ฎ๐ป ๐ฆ๐ธ๐ถ๐ป Imported makeup was too expensive โ and not built for Indian skin tones. SUGAR changed that. โ Affordable lipsticks โ Made for Indian women โ Distributed via Tier 2-3 stores & influencers They didnโt just sell makeup. They sold confidence to young women. ๐ฐ. ๐๐ฒ๐ป๐๐ธ๐ฎ๐ฟ๐ โ ๐๐๐ฒ๐๐ฒ๐ฎ๐ฟ = ๐ฆ๐๐๐น๐ฒ + ๐ก๐ฒ๐ฐ๐ฒ๐๐๐ถ๐๐ Glasses used to be boring and costly. Lenskart made them: โ Stylish โ Affordable โ Home-delivered And boom โ a boring utility became a fashion accessory. ๐ง๐ต๐ฒ ๐๐ผ๐บ๐บ๐ผ๐ป ๐ง๐ต๐ฟ๐ฒ๐ฎ๐ฑ: These brands didnโt sell โpremium.โ They sold: โ Daily use products โ With style, quality & smart pricing โ To middle-class India ๐๐ก๐๐ฒ ๐ฆ๐๐๐ ๐ฉ๐๐จ๐ฉ๐ฅ๐ ๐๐๐๐ฅ ๐ซ๐ข๐๐ก โ ๐ฐ๐ข๐ญ๐ก๐จ๐ฎ๐ญ ๐๐๐ข๐ง๐ ๐ซ๐ข๐๐ก. ๐ง๐ต๐ฒ ๐๐ถ๐ด ๐๐ฒ๐๐๐ผ๐ป ๐ณ๐ผ๐ฟ ๐๐ผ๐๐ป๐ฑ๐ฒ๐ฟ๐: "India doesnโt need more luxury brands. India needs more lifestyle brands for the middle 500M people." Build for ๐ฏ๐๐ฅ๐ฎ๐ + ๐ฏ๐ข๐๐. Thatโs the real unicorn path.
mysterious guyย โขย 2m
๐ง๐ต๐ฒ ๐ฆ๐ฎ๐ฎ๐ฆ ๐ณ๐ผ๐๐ป๐ฑ๐ฒ๐ฟ ๐๐ต๐ผ ๐ฟ๐ฒ๐ณ๐๐๐ฒ๐ฑ ๐ฉ๐ ๐บ๐ผ๐ป๐ฒ๐โ๐ฎ๐ป๐ฑ ๐ฏ๐๐ถ๐น๐ ๐ฎ โน๐ฐ๐ฌ๐๐ฟ ๐ฟ๐ฒ๐๐ฒ๐ป๐๐ฒ ๐ฒ๐ป๐ด๐ถ๐ป๐ฒ While others ran to pitch decks, this founder ran to customers. No funding rounds. No viral campaigns. Just ruthless exec
See Moremysterious guyย โขย 2m
๐ง๐ต๐ฒ ๐ฆ๐ฎ๐ฎ๐ฆ ๐ณ๐ผ๐๐ป๐ฑ๐ฒ๐ฟ ๐๐ต๐ผ ๐ฟ๐ฒ๐ณ๐๐๐ฒ๐ฑ ๐ฉ๐ ๐บ๐ผ๐ป๐ฒ๐โ๐ฎ๐ป๐ฑ ๐ฏ๐๐ถ๐น๐ ๐ฎ โน๐ฐ๐ฌ๐๐ฟ ๐ฟ๐ฒ๐๐ฒ๐ป๐๐ฒ ๐ฒ๐ป๐ด๐ถ๐ป๐ฒ While others ran to pitch decks, this founder ran to customers. No funding rounds. No viral campaigns. Just ruthless execu
See More"Just figuring out w...ย โขย 21d
The First Emotional Brands Before branding was about feelingsโฆ it was about features. But in the early 1900s, some brands flipped the script. Coca-Cola stopped selling โrefreshment.โ They sold happiness in a bottle. Hallmark didnโt just sell card
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Medialย โขย 3m
๐๐ป ๐๐ป๐ฑ๐ถ๐ฎ, ๐ฆ๐๐ฎ๐ฟ๐๐๐ฝ๐ ๐ฑ๐ผ๐ปโ๐ ๐๐ฒ๐น๐น ๐ฝ๐ฟ๐ผ๐ฑ๐๐ฐ๐๐. ๐๐ก๐๐ฒ ๐ฌ๐๐ฅ๐ฅ ๐ก๐๐๐ข๐ญ๐ฌ. ๐๐ฒ๐ฟ๐ฒโ๐ ๐๐ต๐ฒ ๐๐ฟ๐๐๐ต ๐ป๐ผ๐ฏ๐ผ๐ฑ๐ ๐๐ฎ๐น๐ธ๐ ๐ฎ๐ฏ๐ผ๐๐: In India โ โ Selling a product is easy. โ Becoming a habit is hard. But th
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Medialย โขย 5m
๐ง๐ต๐ฒ #๐ญ ๐ฆ๐ถ๐ด๐ป ๐ผ๐ณ ๐ฎ ๐ฆ๐๐ฐ๐ฐ๐ฒ๐๐๐ณ๐๐น ๐๐ผ๐๐ป๐ฑ๐ฒ๐ฟ (๐๐ฐ๐ฐ๐ผ๐ฟ๐ฑ๐ถ๐ป๐ด ๐๐ผ ๐ก๐ฎ๐๐ฎ๐น ๐ฅ๐ฎ๐๐ถ๐ธ๐ฎ๐ป๐) Most startups fail. Even Naval Ravikantโone of the smartest investorsโadmits he canโt predict which ones will succeed. Out of 10
See Moremysterious guyย โขย 2m
๐ง๐ต๐ฒ ๐ฌ๐ผ๐๐ง๐๐ฏ๐ฒ ๐ฐ๐ต๐ฎ๐ป๐ป๐ฒ๐น ๐๐ต๐ฎ๐ ๐ด๐ฒ๐ป๐ฒ๐ฟ๐ฎ๐๐ฒ๐ฑ โน๐ฐ.๐ฎ๐/๐บ๐ผ๐ป๐๐ต ๐ณ๐ฟ๐ผ๐บ ๐ฑ๐ถ๐ด๐ถ๐๐ฎ๐น ๐ฝ๐ฟ๐ฒ๐๐ฒ๐ป๐๐ฎ๐๐ถ๐ผ๐ป๐ โ @๐ฆ๐น๐ถ๐ฑ๐ฒ๐ฆ๐บ๐ถ๐๐ต No face. No voice. Just crisp visuals + audience obsession. ๐ง๐ต๐ฒ ๐ฃ๐ฎ๐ด๐ฒ SlideSmith p
See Moremysterious guyย โขย 2m
๐ง๐ต๐ฒ ๐๐ถ๐ป๐ธ๐ฒ๐ฑ๐๐ป ๐ฝ๐ฎ๐ด๐ฒ ๐๐ต๐ฎ๐ ๐ด๐ฒ๐ป๐ฒ๐ฟ๐ฎ๐๐ฒ๐ฑ โน๐ฐ๐ ๐ ๐ฅ๐ฅ ๐ถ๐ป ๐ฒ ๐บ๐ผ๐ป๐๐ต๐ โ @๐๐๐ถ๐น๐ฑ๐ถ๐ป๐ฃ๐๐ฏ๐น๐ถ๐ฐ No agency. No ad spend. Just storytelling + weekly case studies. ๐ง๐ต๐ฒ ๐ฃ๐ฎ๐ด๐ฒ @BuildinPublic shares behind-the-scenes st
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Medialย โขย 4m
๐ ๐๐ถ๐ป๐ ๐๐๐ฎ๐ฟ๐๐๐ฝ ๐ท๐๐๐ ๐ฝ๐๐น๐น๐ฒ๐ฑ ๐ผ๐ณ๐ณ ๐๐ต๐ฒ ๐๐๐๐๐๐ฆ๐ง ๐ฑ๐ฒ๐ฎ๐น ๐ถ๐ป ๐๐ผ๐ผ๐ด๐น๐ฒโ๐ ๐ต๐ถ๐๐๐ผ๐ฟ๐. โ Started in ๐๐๐๐ โ Acquired for $๐๐ ๐๐๐๐๐๐๐ in ๐๐๐๐ โ Became the ๐๐๐ฌ๐ญ๐๐ฌ๐ญ-๐ ๐ซ๐จ๐ฐ๐ข๐ง๐ ๐๐ฒ๐๐๐ซ๏ฟฝ
See Moremysterious guyย โขย 2m
๐ช๐ต๐ ๐๐ต๐ฎ๐ฟ๐ฎ๐๐ฃ๐ฒ ๐๐ผ๐๐ป๐ฑ๐ฒ๐ฟ ๐๐ผ๐ ๐๐ถ๐ฟ๐ฒ๐ฑ ๐๐ฟ๐ผ๐บ ๐๐ถ๐ ๐ข๐๐ป ๐๐ผ๐บ๐ฝ๐ฎ๐ป๐ Ashneer Grover built BharatPe into a โน6000Cr+ fintech rocketship. But he was forced to resign. This isnโt about drama. Itโs a lesson in what happens when
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