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Vishu Bheda

ย โ€ขย 

Medialย โ€ขย 3m

๐—œ๐—ป๐—ฑ๐—ถ๐—ฎโ€™๐˜€ ๐—•๐—ถ๐—ด๐—ด๐—ฒ๐˜€๐˜ ๐—ฆ๐˜๐—ฎ๐—ฟ๐˜๐˜‚๐—ฝ๐˜€ ๐——๐—ผ๐—ปโ€™๐˜ ๐—ฆ๐—ฒ๐—น๐—น ๐—Ÿ๐˜‚๐˜…๐˜‚๐—ฟ๐˜†. ๐“๐ก๐ž๐ฒ ๐’๐ž๐ฅ๐ฅ ๐€๐Ÿ๐Ÿ๐จ๐ซ๐๐š๐›๐ข๐ฅ๐ข๐ญ๐ฒ ๐š๐ญ ๐’๐œ๐š๐ฅ๐ž. ๐—ง๐—ต๐—ฒ ๐—ง๐—ฟ๐˜‚๐˜๐—ต ๐— ๐—ผ๐˜€๐˜ ๐—™๐—ผ๐˜‚๐—ป๐—ฑ๐—ฒ๐—ฟ๐˜€ ๐— ๐—ถ๐˜€๐˜€: Everyone dreams of building a premium brand. But in Indiaโ€ฆ "๐’๐ญ๐š๐ซ๐ญ๐ฎ๐ฉ๐ฌ ๐ญ๐ก๐š๐ญ ๐ฌ๐œ๐š๐ฅ๐ž ๐๐จ๐งโ€™๐ญ ๐ฌ๐ž๐ฅ๐ฅ ๐ฅ๐ฎ๐ฑ๐ฎ๐ซ๐ฒ. ๐“๐ก๐ž๐ฒ ๐ฌ๐ž๐ฅ๐ฅ ๐š๐ฌ๐ฉ๐ข๐ซ๐š๐ญ๐ข๐จ๐ง ๐š๐ญ ๐š๐Ÿ๐Ÿ๐จ๐ซ๐๐š๐›๐ฅ๐ž ๐ฉ๐ซ๐ข๐œ๐ž๐ฌ." Why? Because 90% of India doesnโ€™t care about exclusivity. They care about: โ†’ Style โ†’ Quality โ†’ But within reach ๐—ง๐—ต๐—ฒ ๐——๐Ÿฎ๐—– ๐—•๐—ผ๐—ผ๐—บ ๐—ฃ๐—ฟ๐—ผ๐˜ƒ๐—ฒ๐˜€ ๐—ง๐—ต๐—ถ๐˜€: Letโ€™s break down how Indiaโ€™s top D2C brands won by ๐ฆ๐š๐ค๐ข๐ง๐  ๐ฅ๐ข๐Ÿ๐ž๐ฌ๐ญ๐ฒ๐ฅ๐ž ๐š๐Ÿ๐Ÿ๐จ๐ซ๐๐š๐›๐ฅ๐ž. ๐Ÿญ. ๐—ฏ๐—ผ๐—”๐˜ โ€” ๐—”๐˜‚๐—ฑ๐—ถ๐—ผ ๐—ณ๐—ผ๐—ฟ ๐˜๐—ต๐—ฒ ๐— ๐—ฎ๐˜€๐˜€๐—ฒ๐˜€ โ†’ Apple sells AirPods at โ‚น20K. โ†’ boAt sells trendy, colorful audio gear at โ‚น999. They didnโ€™t sell premium. They sold: โ†’ Cool + Loud + Affordable Result? boAt became Indiaโ€™s No.1 wearable brand. ๐Ÿฎ. ๐— ๐—ฎ๐—บ๐—ฎ๐—ฒ๐—ฎ๐—ฟ๐˜๐—ต โ€” ๐—ก๐—ฎ๐˜๐˜‚๐—ฟ๐—ฎ๐—น, ๐—”๐—ณ๐—ณ๐—ผ๐—ฟ๐—ฑ๐—ฎ๐—ฏ๐—น๐—ฒ ๐—ฆ๐—ธ๐—ถ๐—ป๐—ฐ๐—ฎ๐—ฟ๐—ฒ โ†’ No harsh chemicals. โ†’ Easy pricing. โ†’ Sold through influencers & trust. Mamaearth made organic skincare possible for Tier 2-3 India. Result? Fastest D2C brand to hit โ‚น1000 Cr revenue. ๐Ÿฏ. ๐—ฆ๐—จ๐—š๐—”๐—ฅ โ€” ๐—•๐—ผ๐—น๐—ฑ ๐—•๐—ฒ๐—ฎ๐˜‚๐˜๐˜† ๐—ณ๐—ผ๐—ฟ ๐—œ๐—ป๐—ฑ๐—ถ๐—ฎ๐—ป ๐—ฆ๐—ธ๐—ถ๐—ป Imported makeup was too expensive โ€” and not built for Indian skin tones. SUGAR changed that. โ†’ Affordable lipsticks โ†’ Made for Indian women โ†’ Distributed via Tier 2-3 stores & influencers They didnโ€™t just sell makeup. They sold confidence to young women. ๐Ÿฐ. ๐—Ÿ๐—ฒ๐—ป๐˜€๐—ธ๐—ฎ๐—ฟ๐˜ โ€” ๐—˜๐˜†๐—ฒ๐˜„๐—ฒ๐—ฎ๐—ฟ = ๐—ฆ๐˜๐˜†๐—น๐—ฒ + ๐—ก๐—ฒ๐—ฐ๐—ฒ๐˜€๐˜€๐—ถ๐˜๐˜† Glasses used to be boring and costly. Lenskart made them: โ†’ Stylish โ†’ Affordable โ†’ Home-delivered And boom โ€” a boring utility became a fashion accessory. ๐—ง๐—ต๐—ฒ ๐—–๐—ผ๐—บ๐—บ๐—ผ๐—ป ๐—ง๐—ต๐—ฟ๐—ฒ๐—ฎ๐—ฑ: These brands didnโ€™t sell โ€œpremium.โ€ They sold: โ†’ Daily use products โ†’ With style, quality & smart pricing โ†’ To middle-class India ๐“๐ก๐ž๐ฒ ๐ฆ๐š๐๐ž ๐ฉ๐ž๐จ๐ฉ๐ฅ๐ž ๐Ÿ๐ž๐ž๐ฅ ๐ซ๐ข๐œ๐ก โ€” ๐ฐ๐ข๐ญ๐ก๐จ๐ฎ๐ญ ๐›๐ž๐ข๐ง๐  ๐ซ๐ข๐œ๐ก. ๐—ง๐—ต๐—ฒ ๐—•๐—ถ๐—ด ๐—Ÿ๐—ฒ๐˜€๐˜€๐—ผ๐—ป ๐—ณ๐—ผ๐—ฟ ๐—™๐—ผ๐˜‚๐—ป๐—ฑ๐—ฒ๐—ฟ๐˜€: "India doesnโ€™t need more luxury brands. India needs more lifestyle brands for the middle 500M people." Build for ๐ฏ๐š๐ฅ๐ฎ๐ž + ๐ฏ๐ข๐›๐ž. Thatโ€™s the real unicorn path.

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