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Positioning Positioning defines how a brand is perceived in the minds of customers. Key strategies: 1. Product-Based Positioning: Highlighting the unique features or qualities of the product. 2. Price-Based Positioning: Emphasizing affordability o

Does creating a landing page with a newsletter signup before launch actually work for building early traction ?

[BUSINESS RESOURCE] Looking for initial users to test and validate your product? Discovering early users for your startup can be challenging, but Product Hunt offers a powerful platform to get noticed. By launching your product on Product Hunt, you

Rapido positioning itself against Zomato and Swiggy with lower restaurant commission fees (a strong move if they can pull it off) Their gross order value is now $1.25B and they’re showing revenue growth while cutting losses. Could be a compelling st

I'm building a platform called the Launchpad for the next generation of builders. Forget fragmented journeys and lonely struggles; we're creating the definitive ecosystem where founders don't just list their products – they launch, test, market, and

Many startups fail due to inadequate market analysis and lack of clear metrics. Before launching, conducting thorough market research is essential for effective brand positioning and messaging. It helps you understand how your product fits in the m

Stock Market Correction: Jefferies Highlights Significant Earnings Downgrades, Largest Since Early 2020 Jefferies Highlights Healthy Stock Market Correction and Earnings Downgrades Since 2020 Chris Wood from Jefferies recently emphasized that the c

What is Marketing? Marketing is more than just selling—it’s about understanding people, creating value, and building trust. It’s the bridge between a brand and its audience, ensuring the right message reaches the right people at the right time. Ef

If your startup can’t survive without funding, It’s not a startup. It’s a PowerPoint presentation. Don’t chase investors. Chase profitability, positioning, and product-market fit. That’s real entrepreneurship. #Vision2030 #ChakorOne

👗Fashion dominates the e-commerce market with a projected 18-20% growth rate in Q4. Key segments like fashion, 📱 smartphones, and electronics drive robust future expansion across online retail.