Back

Siddharth K Nair

Thatmoonemojiguy 🌝 • 3m

Duolingo: Turning Learning into a Global Game 🦉🌝 Launched in 2011 by Luis von Ahn and Severin Hacker, Duolingo set out to make language learning free, fun, and accessible to all. By gamifying lessons with streaks, XP, and levels, it transformed education into a daily habit for millions. But what really set Duolingo apart was its brilliant notification strategy. Instead of boring reminders, users were nudged by Duo, the green owl mascot, with cheeky and emotional messages like “I’m not mad, just disappointed” or “You made Duo sad…” This playful guilt-tripping became iconic, building emotional connection and boosting user retention. Combined with its smart algorithms and friendly design, Duolingo grew to offer 40+ languages and reach over 500 million users worldwide. It’s proof that with the right blend of purpose, tech, and personality, even education can go viral 🌝

Reply
2
15

More like this

Recommendations from Medial

Image Description

mg

mysterious guy • 3m

Duolingo has millions of Indian users, but less than 1% pay - Luis von Ahn, CEO and cofounder

Reply
11
1
Image Description
Image Description

Vishu Bheda

 • 

Medial • 9m

Duolingo is the greatest education company in the world. Not because they've had 800 MILLION downloads or make $500M in revenue per year. But because they've cracked the secret Gen Z Attention Code. Every founder should learn & apply their tricks

See More
22 Replies
7
25

Piyu

....... • 3m

Being AI-first isn't about patching old systems ,it's a full rewrite of how we work. As Duolingo’s CEO Luis von Ahn puts it, minor tweaks to human-designed workflows won’t unlock the future. To truly lead with AI, we must rethink the foundation, not

See More
Reply
18
Image Description
Image Description

Ronak Patel

Here you go! • 4m

They killed it, their cuddly little mascot and then their stock crashed. It was just last month the language app duolingo did something completely insane they killed off duo - their green owl mascot, they posted a cctv footage of tesla cyber truck h

See More
6 Replies
6
26
Image Description
Image Description

Hiral Jain

Content writer • 1y

Hey there everyone! I recently stumbled upon an inspiring TEDx talk by Luis Von Ahn, the founder of the popular language-learning app, Duolingo. Did you know that he comes from a humble background in Guatemala and was raised by a single mother? Des

See More
5 Replies
1
13
Image Description
Image Description

Arcane

Hey, I'm on Medial • 3m

Duolingo is making a major strategic shift towards becoming an AI-first company. The CEO, Luis von Ahn, said that simply tweaking old human centric systems isn't enough. Many systems need to be rebuilt from scratch to be AI native. • There will be

See More
3 Replies
2
14
Image Description
Image Description

Swami Gadila

Founder of Friday AI • 13d

We’ve Developed Groundbreaking Algorithms for Emotional Intelligence & Intent Understanding At Friday AI, we’re pushing the boundaries of emotional intelligence in AI systems with algorithms that are designed to understand emotions, improve efficien

See More
7 Replies
2
20
Image Description
Image Description

Poojitha

Dammit, it's soo goo... • 10m

Duolingo’s Cool, But Here’s What I’d Love to See Next • Staying Consistent: Been on Duolingo for 2 years, learning Spanish and Portuguese—it’s addictive. 😅🔥 • New Stuff = Exciting: They’ve added math and music courses, which is awesome. 🎶📐 • M

See More
6 Replies
4

Download the medial app to read full posts, comements and news.