ย โขย
Medialย โขย 5m
๐๐ป ๐๐ป๐ฑ๐ถ๐ฎ, ๐๐ถ๐๐๐ฟ๐ถ๐ฏ๐๐๐ถ๐ผ๐ป ๐๐ฒ๐ฎ๐๐ ๐ฃ๐ฟ๐ผ๐ฑ๐๐ฐ๐ โ ๐๐๐ฒ๐ฟ๐ ๐ฆ๐ถ๐ป๐ด๐น๐ฒ ๐ง๐ถ๐บ๐ฒ. ๐๐๐ซ๐ ๐๐ซ๐ฎ๐ญ๐ก ๐๐จ๐ฌ๐ญ ๐ ๐จ๐ฎ๐ง๐๐๐ซ๐ฌ ๐๐จ๐งโ๐ญ ๐๐๐๐ฅ๐ข๐ณ๐: โ In the US = Best Product Wins. โ In India = Best Distribution Wins. Why? Because India doesnโt ๐ฌ๐๐๐ซ๐๐ก for new things. India ๐ฌ๐ก๐๐ซ๐๐ฌ new things. This one insight changes everything. ๐๐ฒ๐ ๐บ๐ฒ ๐ฒ๐ ๐ฝ๐น๐ฎ๐ถ๐ป ๐ถ๐ป ๐ญ๐ฌ ๐๐ฒ๐ฐ๐ผ๐ป๐ฑ๐: โ US Consumer = โLet me Google the best product.โ โ Indian Consumer = โLet me ask my friend / see on WhatsApp.โ Result? The best product losesโฆ The most shareable product wins. ๐ฏ ๐๐ฎ๐๐ฒ ๐ฆ๐๐๐ฑ๐ถ๐ฒ๐ ๐ง๐ต๐ฎ๐ ๐ฃ๐ฟ๐ผ๐๐ฒ ๐ง๐ต๐ถ๐ ๐๐ฎ๐บ๐ฒ: ๐. ๐๐๐๐ฌ๐ก๐จ โ ๐๐ข๐ฌ๐ญ๐ซ๐ข๐๐ฎ๐ญ๐ข๐จ๐ง ๐ญ๐ก๐ซ๐จ๐ฎ๐ ๐ก ๐๐ก๐๐ญ๐ฌ๐๐ฉ๐ฉ โ No ads. No influencers. Meesho turned users into sellers. โ Share product link on WhatsApp โ Earn margin โ Repeat. It grew like crazy in Tier 2 & Tier 3 India. Lesson? People trust ๐ฉ๐๐จ๐ฉ๐ฅ๐ more than brands. ๐. ๐๐ก๐จ๐ฉ๐ฌ๐ฒ ๐๐ฒ ๐ ๐ฅ๐ข๐ฉ๐ค๐๐ซ๐ญ โ ๐๐จ๐ฉ๐ฒ-๐๐๐ฌ๐ญ๐ ๐๐ซ๐จ๐ฐ๐ญ๐ก Flipkart saw Meeshoโs magic. They created Shopsy โ built 100% for sharing on WhatsApp. โ Cheapest products โ Easy sharing โ Commission for users Lesson? Even Flipkart knewโฆ Distribution is everything. ๐. ๐๐ก๐๐ซ๐๐๐ก๐๐ญ โ ๐๐ข๐ฌ๐ญ๐ซ๐ข๐๐ฎ๐ญ๐ข๐จ๐ง ๐ญ๐ก๐ซ๐จ๐ฎ๐ ๐ก ๐๐๐ง๐ ๐ฎ๐๐ ๐ Early social media in India = English only. But deep India speaks: โ Hindi โ Tamil โ Bengali โ Marathi... ShareChat gave them content in their language. Result? Mass adoption. Trust. Loyalty. Lesson? Speak their language. Win their hearts. ๐ง๐ต๐ฒ ๐๐ผ๐ฟ๐ฒ ๐๐ป๐๐ถ๐ด๐ต๐ ๐ณ๐ผ๐ฟ ๐๐ผ๐๐ป๐ฑ๐ฒ๐ฟ๐: In India, Products donโt go viral. People do. Your product needs to travel like gossip. โ Easy to share โ Easy to explain โ Easy to trust That's Distribution. ๐๐ผ๐ ๐๐ผ ๐๐๐ถ๐น๐ฑ ๐๐ถ๐๐๐ฟ๐ถ๐ฏ๐๐๐ถ๐ผ๐ป-๐๐ถ๐ฟ๐๐ ๐ฃ๐ฟ๐ผ๐ฑ๐๐ฐ๐๐ ๐ถ๐ป ๐๐ป๐ฑ๐ถ๐ฎ: 1. Make it share-friendly (WhatsApp, reels, screenshots) 2. Use local languages (not just English) 3. Reward people for sharing (referrals, margins, status) 4. Keep pricing simple & mass-friendly 5. Build trust faster than features ๐๐ถ๐ป๐ฎ๐น ๐๐ถ๐ป๐ฒ ๐ง๐ผ ๐ง๐ฎ๐๐๐ผ๐ผ ๐๐ป ๐ฌ๐ผ๐๐ฟ ๐๐ฟ๐ฎ๐ถ๐ป: "In India, if your product can travel from one phone to anotherโฆ You donโt need marketing. You need distribution thinking."
Building in ๐ฅท๐ปโข Pr...ย โขย 1y
Google is finally starting to impress on the product the distribution advantage will kick in shortly- a good reminder when distribution is proprietary, distribution wins example Comcast VS Netflix, when distribution is commoditized best product wins
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Medialย โขย 3m
WhatsApp has more users in India than the US, UK, Russia, Spain, Germany & Brazil combined. Almost double. This is why most Indian consumer apps donโt have a โShareโ button. They have a โShare to WhatsAppโ button. If you're building for India, cra
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1 out of every 2 FMCG launches fails in India โ not because of product, but because of distribution. In India, you can have the best product, the right price, and the perfect brandingโฆ โฆand still fail. Why? Because if your product doesnโt reach th
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โCRED: Love it or hate it, Kunal Shah proved one thing โ if you build a brand people want to talk about, you can scale faster than ads can buy. Lesson: Branding is not optional. Branding is distribution.โ โA brand is simply trust.โ โ Warren Buffett
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๐๐ก๐โ ๐ซ๐จ ๐๐๐ฌ โ ๐ข๐๐ง๐ ๐๐ฉ๐๐ฃ๐ ๐ก๐๐ฌ๐จ ๐๐ป Old Marketing (โ Focus: Company Pushing Product) * Product: Features first โ * Price: Cost to maximize profit โ * Place: Physical distribution โ * Promotion: Mass advertising โ New Marketin
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In tech, itโs easy to focus on features. But the real power? Connection. - Teams that trust - Clients & builders - Product & purpose At Codestam, we build systems that connect people, processes, and potential. Because connection powers everything
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Medialย โขย 2m
๐๐๐ถ๐น๐ฑ๐ถ๐ป๐ด ๐ ๐ถ๐ฑ๐ท๐ผ๐๐ฟ๐ป๐ฒ๐ ๐ผ๐ป ๐๐ถ๐๐ฐ๐ผ๐ฟ๐ฑ ๐๐ฎ๐ ๐๐๐ฐ๐ต ๐ฎ ๐ฐ๐ฟ๐ฎ๐๐ ๐บ๐ผ๐๐ฒ. Like seriously โ who builds a billion-dollar AI tool inside a chat app? No website. No clean interface. Just a bunch of confusing commands in a noisy
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Startup Story ๐ | The Man Who Sold Water in a Desert 2009. A man walks into a room full of VCs. His pitch? โI want to sell bottled waterโฆ for Rs. 20... on the streets of India.โ They laugh. โWhoโll pay for something they can get free from a tap?โ
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