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Vishu Bheda

ย โ€ขย 

Medialย โ€ขย 5m

๐—œ๐—ป ๐—œ๐—ป๐—ฑ๐—ถ๐—ฎ, ๐——๐—ถ๐˜€๐˜๐—ฟ๐—ถ๐—ฏ๐˜‚๐˜๐—ถ๐—ผ๐—ป ๐—•๐—ฒ๐—ฎ๐˜๐˜€ ๐—ฃ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜ โ€” ๐—˜๐˜ƒ๐—ฒ๐—ฟ๐˜† ๐—ฆ๐—ถ๐—ป๐—ด๐—น๐—ฒ ๐—ง๐—ถ๐—บ๐—ฒ. ๐‡๐š๐ซ๐ ๐“๐ซ๐ฎ๐ญ๐ก ๐Œ๐จ๐ฌ๐ญ ๐…๐จ๐ฎ๐ง๐๐ž๐ซ๐ฌ ๐ƒ๐จ๐งโ€™๐ญ ๐‘๐ž๐š๐ฅ๐ข๐ณ๐ž: โ†’ In the US = Best Product Wins. โ†’ In India = Best Distribution Wins. Why? Because India doesnโ€™t ๐ฌ๐ž๐š๐ซ๐œ๐ก for new things. India ๐ฌ๐ก๐š๐ซ๐ž๐ฌ new things. This one insight changes everything. ๐—Ÿ๐—ฒ๐˜ ๐—บ๐—ฒ ๐—ฒ๐˜…๐—ฝ๐—น๐—ฎ๐—ถ๐—ป ๐—ถ๐—ป ๐Ÿญ๐Ÿฌ ๐˜€๐—ฒ๐—ฐ๐—ผ๐—ป๐—ฑ๐˜€: โ†’ US Consumer = โ€œLet me Google the best product.โ€ โ†’ Indian Consumer = โ€œLet me ask my friend / see on WhatsApp.โ€ Result? The best product losesโ€ฆ The most shareable product wins. ๐Ÿฏ ๐—–๐—ฎ๐˜€๐—ฒ ๐—ฆ๐˜๐˜‚๐—ฑ๐—ถ๐—ฒ๐˜€ ๐—ง๐—ต๐—ฎ๐˜ ๐—ฃ๐—ฟ๐—ผ๐˜ƒ๐—ฒ ๐—ง๐—ต๐—ถ๐˜€ ๐—š๐—ฎ๐—บ๐—ฒ: ๐Ÿ. ๐Œ๐ž๐ž๐ฌ๐ก๐จ โ€” ๐ƒ๐ข๐ฌ๐ญ๐ซ๐ข๐›๐ฎ๐ญ๐ข๐จ๐ง ๐ญ๐ก๐ซ๐จ๐ฎ๐ ๐ก ๐–๐ก๐š๐ญ๐ฌ๐€๐ฉ๐ฉ โ†’ No ads. No influencers. Meesho turned users into sellers. โ†’ Share product link on WhatsApp โ†’ Earn margin โ†’ Repeat. It grew like crazy in Tier 2 & Tier 3 India. Lesson? People trust ๐ฉ๐ž๐จ๐ฉ๐ฅ๐ž more than brands. ๐Ÿ. ๐’๐ก๐จ๐ฉ๐ฌ๐ฒ ๐›๐ฒ ๐…๐ฅ๐ข๐ฉ๐ค๐š๐ซ๐ญ โ€” ๐‚๐จ๐ฉ๐ฒ-๐๐š๐ฌ๐ญ๐ž ๐†๐ซ๐จ๐ฐ๐ญ๐ก Flipkart saw Meeshoโ€™s magic. They created Shopsy โ€” built 100% for sharing on WhatsApp. โ†’ Cheapest products โ†’ Easy sharing โ†’ Commission for users Lesson? Even Flipkart knewโ€ฆ Distribution is everything. ๐Ÿ‘. ๐’๐ก๐š๐ซ๐ž๐‚๐ก๐š๐ญ โ€” ๐ƒ๐ข๐ฌ๐ญ๐ซ๐ข๐›๐ฎ๐ญ๐ข๐จ๐ง ๐ญ๐ก๐ซ๐จ๐ฎ๐ ๐ก ๐‹๐š๐ง๐ ๐ฎ๐š๐ ๐ž Early social media in India = English only. But deep India speaks: โ†’ Hindi โ†’ Tamil โ†’ Bengali โ†’ Marathi... ShareChat gave them content in their language. Result? Mass adoption. Trust. Loyalty. Lesson? Speak their language. Win their hearts. ๐—ง๐—ต๐—ฒ ๐—–๐—ผ๐—ฟ๐—ฒ ๐—œ๐—ป๐˜€๐—ถ๐—ด๐—ต๐˜ ๐—ณ๐—ผ๐—ฟ ๐—™๐—ผ๐˜‚๐—ป๐—ฑ๐—ฒ๐—ฟ๐˜€: In India, Products donโ€™t go viral. People do. Your product needs to travel like gossip. โ†’ Easy to share โ†’ Easy to explain โ†’ Easy to trust That's Distribution. ๐—›๐—ผ๐˜„ ๐˜๐—ผ ๐—•๐˜‚๐—ถ๐—น๐—ฑ ๐——๐—ถ๐˜€๐˜๐—ฟ๐—ถ๐—ฏ๐˜‚๐˜๐—ถ๐—ผ๐—ป-๐—™๐—ถ๐—ฟ๐˜€๐˜ ๐—ฃ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜๐˜€ ๐—ถ๐—ป ๐—œ๐—ป๐—ฑ๐—ถ๐—ฎ: 1. Make it share-friendly (WhatsApp, reels, screenshots) 2. Use local languages (not just English) 3. Reward people for sharing (referrals, margins, status) 4. Keep pricing simple & mass-friendly 5. Build trust faster than features ๐—™๐—ถ๐—ป๐—ฎ๐—น ๐—Ÿ๐—ถ๐—ป๐—ฒ ๐—ง๐—ผ ๐—ง๐—ฎ๐˜๐˜๐—ผ๐—ผ ๐—œ๐—ป ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—•๐—ฟ๐—ฎ๐—ถ๐—ป: "In India, if your product can travel from one phone to anotherโ€ฆ You donโ€™t need marketing. You need distribution thinking."

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