Things to Include in Your Business Plan That Will Create Comfort for You. Here are 5 must-haves you canโt skip: 1. Your Vision โ Whereโs your company headed? 2. Mission & Purpose โ Why do you exist & who do you serve? 3. Ideal Client Profiles โ Know your people. Who are they & what do they need? 4. Pathway to Profit โ Your roadmap to revenue (and your kidsโ playground dreams!) 5. Attraction & Sales โ How will you attract & convert dream clients?
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