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VCGuy
Believe me, it’s not... • 4m
Doordash (US food delivery startup) Founders ran an interesting experiment during their early days. 🪧They wanted to test a simple hypothesis → Would drivers only be interested in working for the platform that pays the most? So they recruited two groups of drivers - - 20 drove for Uber - 20 drove for Doordash Both groups were earning $20/hour. Then, they made each group an offer: Switch to the other platform for a guaranteed $25/hour. Only 1 out of the 40 drivers said yes. They realized Doordash drivers might be a completely different demographic altogether. As sign-ups grew, a clearer picture emerged - - Most Doordash drivers came from retail, university campuses, and service industry roles - Cars weren’t the only option — many chose bikes or scooters for deliveries. - Younger individuals increasingly preferred delivering for Doordash and the driver base began to skew female Today, Doordash has more than 7 million drivers, and over 60% are women.
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