Branding is the key!!
Many founders just call themselves as a brand or term their product/service as a brand. But it is not what you say, it is what your 'CUSTOMER' says about you.
Many say starting a new company is hard, then there are people who say making it successful is hard, and then there are people who say scaling it is hard. But I say 𝐛𝐞𝐜𝐨𝐦𝐢𝐧𝐠 𝐩𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐥𝐞 is hard.
It took Uber 14, Airbnb 14, Amazon 9