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The uneven consumption story and the monetization challenges with UPI are particularly interesting points to consider
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Case Study: PhonePe ā India's UPI Leader Founded in 2015, PhonePe dominates India's digital payments landscape. Stats: Users: 350M+ registered Market Share: 40%+ of UPI transactions Business Model: Transactions, financial services, advertising. R
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ONE INTERESTING OBSERVATION SERIES DAY #2 With the surge in digital payments, UPI has become the most popular payment method in India. However, it's also the most targeted by fraudsters. In 2022, UPI accounted for a staggering 55% of all fraud case
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