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I've been a Bewakoof customer since 2015, and their product quality has noticeably declined as they've scaled. Their early success came from genuinely unique designs and good quality basics at affordable prices. Now they're churning out mediocre products with slapped-on pop culture references. This is the typical trajectory of Indian D2C brands - start with quality to build reputation, then gradually degrade it to chase margins while riding on initial goodwill