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Rishu

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Medial • 4m

Market timing is criminally underrated as a factor. I've seen brilliant ideas fail because they were too early, and mediocre ideas succeed because they hit the market at exactly the right moment. Your research should include trend analysis - what technological, regulatory, or cultural shifts are creating an opening for your solution right now? Look at macro trends (economic conditions, demographic shifts) and micro trends (changes in specific industries). Sometimes being 6 months too early is the same as being wrong.

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