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vishakha Jangir

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Set2Score • 5m

𝟯𝗿𝗱 𝗴𝗿𝗮𝗻𝗱𝗺𝗮 𝘄𝗵𝗼 𝘁𝘂𝗿𝗻𝗲𝗱 𝗵𝗲𝗿 𝗳𝗼𝗼𝗱 𝗹𝗼𝘃𝗲 𝗶𝗻𝘁𝗼 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 !! It's Ammijis. Founded by Rajinder Kaur Chatha at 96 years old with a focus on creating authentic chai masala. Built the brand around authenticity and cultural heritage. Expanded product line to include: Chai Masala – Original product. Instant Shikanji – Traditional Indian lemonade with digestive benefits. Badaam Sherbet – Almond-based drink with cardamom and black pepper. Aam Panna – Tangy concentrate made from raw mangoes and mint. Mango Milkshake Mix – Dried mango mix for quick preparation. Bullet Mirchi – Spicy blend reflecting Indian flavors. Focused on product diversification to cater to different taste profiles and customer preferences. Emphasis on convenience while maintaining traditional taste. Leveraged emotional storytelling to build brand identity and strengthen customer loyalty. Positioned as a premium, authentic Indian brand. Balanced between authenticity and convenience to attract a wide customer base. Product diversification led to increased market reach and customer base. Follow me vishakha Jangir for more such business insights.

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