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Vishu Bheda
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Medial • 7m
𝗚𝗺𝗮𝗶𝗹 𝗰𝗿𝗲𝗮𝘁𝗼𝗿 𝗣𝗮𝘂𝗹 𝗕𝘂𝗰𝗵𝗵𝗲𝗶𝘁 𝗼𝗻 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗻𝗲𝘄 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀: Most people think “𝐦𝐨𝐫𝐞 𝐟𝐞𝐚𝐭𝐮𝐫𝐞𝐬 = 𝐛𝐞𝐭𝐭𝐞𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭.” But that’s exactly why they fail. Look at the iPod. It had only three core things: •Fit in your pocket. •Store hours of music. •Sync easily with your Mac. No wireless. No fancy extras. Just a great product, executed well. Or take Gmail. At launch, it wasn’t bloated with features. •It was fast. •It stored all emails (when 4MB limits were normal). •It had a simple, smart interface. The lesson? 𝐆𝐫𝐞𝐚𝐭 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐚𝐫𝐞𝐧’𝐭 𝐚𝐛𝐨𝐮𝐭 𝐝𝐨𝐢𝐧𝐠 𝐞𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠. 𝐓𝐡𝐞𝐲’𝐫𝐞 𝐚𝐛𝐨𝐮𝐭 𝐝𝐨𝐢𝐧𝐠 𝐚 𝐟𝐞𝐰 𝐭𝐡𝐢𝐧𝐠𝐬 𝐞𝐱𝐜𝐞𝐩𝐭𝐢𝐨𝐧𝐚𝐥𝐥𝐲 𝐰𝐞𝐥𝐥. If your product needs “everything” to be good, it’s probably not innovative. So, how do you build a winning product? •Pick three key features. •Get them 100% right. •Forget the rest (for now). Once you nail the core experience, you can always add more later. Focus on 𝐯𝐚𝐥𝐮𝐞, 𝐧𝐨𝐭 𝐯𝐨𝐥𝐮𝐦𝐞. Because if your product is great, it doesn’t need to be “good.”
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