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Vishu Bheda

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Medial • 5m

š—šš—ŗš—®š—¶š—¹ š—°š—æš—²š—®š˜š—¼š—æ š—£š—®š˜‚š—¹ š—•š˜‚š—°š—µš—µš—²š—¶š˜ š—¼š—» š—Æš˜‚š—¶š—¹š—±š—¶š—»š—“ š—»š—²š˜„ š—½š—æš—¼š—±š˜‚š—°š˜š˜€: Most people think ā€œš¦šØš«šž šŸšžššš­š®š«šžš¬ = š›šžš­š­šžš« š©š«šØšš®šœš­.ā€ But that’s exactly why they fail. Look at the iPod. It had only three core things: •Fit in your pocket. •Store hours of music. •Sync easily with your Mac. No wireless. No fancy extras. Just a great product, executed well. Or take Gmail. At launch, it wasn’t bloated with features. •It was fast. •It stored all emails (when 4MB limits were normal). •It had a simple, smart interface. The lesson? š†š«šžššš­ š©š«šØšš®šœš­š¬ ššš«šžš§ā€™š­ ššš›šØš®š­ ššØš¢š§š  šžšÆšžš«š²š­š”š¢š§š . š“š”šžš²ā€™š«šž ššš›šØš®š­ ššØš¢š§š  šš šŸšžš° š­š”š¢š§š š¬ šžš±šœšžš©š­š¢šØš§ššš„š„š² š°šžš„š„. If your product needs ā€œeverythingā€ to be good, it’s probably not innovative. So, how do you build a winning product? •Pick three key features. •Get them 100% right. •Forget the rest (for now). Once you nail the core experience, you can always add more later. Focus on šÆššš„š®šž, š§šØš­ šÆšØš„š®š¦šž. Because if your product is great, it doesn’t need to be ā€œgood.ā€

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