Hey I am on Medial • 7m
bro, kurkure wasn’t just a snack, it was a childhood emotion
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Faad Network • 7m
In 1999, PepsiCo had no clue that Kurkure would beat ITC and 3000 companies and become a 10,000 CR brand two decades later. Here is how they did it in five steps.👇 1. Unlike Western chips, Kurkure's masala-coated corn puffs created a distinct snack
See More"Just figuring out w... • 3m
The First Emotional Brands Before branding was about feelings… it was about features. But in the early 1900s, some brands flipped the script. Coca-Cola stopped selling “refreshment.” They sold happiness in a bottle. Hallmark didn’t just sell card
See MoreCreativity and innov... • 8m
Hi everyone, i was thinking of building a startup of selling roasted makhana-s in a 10rs pack as in market currently it is not sold under 70rs minimum, as people who do not prefer quick snacks and kurkure etc, would roasted makhana be a great repla
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The Clueless Company • 10d
WFH took on a whole new meaning for me recently. Not Work From Home… but Work From Hospital. A few weeks back, my mother-in-law was admitted, and I had to stay with her at the hospital. For 3–4 days, my “office” was a plastic chair beside her bed, w
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