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Ronak Patel
Here you go! • 7m
Boult's ₹700 Cr. earbuds empire 🎧 Boult pulls in ₹700 Cr. in annual revenue and is the 2nd largest player in India’s wearables stereo market after Boat. The interesting part? Boult started in 2017 and built all of this in an insanely competitive market, all bootstrapped. Let’s dive into what they cracked— Sticking to the niche. Boult started with a tunnel vision: dominate the portable audio segment in the wearables category. While wearables are split into audio and smartwatches, Boult went all in on audio. Within this, the company focused solely on True Wireless Stereo (TWS) and neckbands—together making up 70% of its revenue. The strategy: Start narrow → nail the positioning with clear ICPs (ideal customers) → build a brand → expand into adjacent categories like smartwatches. Pretty similar to what Boat did—but with speakers first. Cracking the design-first insight. Boult's user base is 80% male, with most commuting daily. One key insight the brand has cracked is going heavy on design. In every ₹500 price bracket, 7-8 brands sell similar-looking earbuds, making the segment commoditized. But Boult set itself apart by being design-first, quality-second. Better design = better signaling for its core ICPs, making the brand stand out in a crowded market. Offline plans. Boult is now doubling down on offline channels as e-commerce gets more competitive. Offline retail is key for stronger brand recall, especially with new product categories in the pipeline. For context: 20% of Boat’s ₹3,100 Cr. revenue comes from offline sales. Boult wants a piece of that pie.
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