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The Role of Advertising in Turning Low-Involvement Products into Big Brands š Low-involvement products (e.g., snacks, FMCG) rely on advertising to build emotional connections, trust, and recall. Here's how 5 Indian brands nailed it: 1. Maggi : Strategy : ā2-Minute Noodlesā = simplicity + nostalgia. Impact : Ads focused on taste, speed, and family moments ā household staple. 2. Amul : Strategy : Humorous, topical ads (āUtterly Butterlyā) stayed relevant. Impact : Built a national identity beyond butter ā trusted dairy giant. 3. Dabur Chyawanprash : Strategy : Repositioned from āold-age tonicā to āimmunity for all.ā Impact : Health-conscious branding made it a daily essential. 4. Parle-G : Strategy : Affordable pricing + emotional storytelling (āFuel for growthā). Impact : Became synonymous with biscuits in India. 5. Lifebuoy : Strategy : āHandwash saves livesā ā hygiene awareness campaigns. Impact : Transformed from soap to health necessity. Why It Works: -Consistent messaging builds recall. -Emotional hooks convert utility into loyalty. -Celebrity endorsements amplify trust. Normie Error: Treating low-involvement products as ālow-priority.ā Your Move: Audit your brandās story. Build relevance through relatable narratives.
My mind to me a king...Ā ā¢Ā 6m
Advertisingās Role in Turning Low-Involvement Products into Big Brands š Low-involvement products (e.g., snacks, FMCG) rely on advertising to build emotional connections, trust, and recall. Here's how 5 Indian brands nailed it: 1. Maggi : Strateg
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Reliance Communications: Advertising Strategy & Effectiveness š 1. Core Strategy : -Mass Appeal : Focused on affordability + accessibility for all income groups. -Taglines That Stick : āHar Indian ka phoneā ā Emotional connection with the masses.
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āBuyer Behavior Matrix: Map Your Customers Using Behavioral Segmentation Strategiesā The Buyer Behavior Matrix is a strategic tool that segments consumers based on two key axes: purchase involvement and information processing style. It helps marke
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Everyone says Meta ads are dead. Bro, I made ā¹2,00,000+ in sales in 2 months ā selling random products. Ads are not dead. Your strategy is. Hereās what actually works in 2025 š§ š [š§µ Thread] #ecom #MetaAds #D2C šÆ Thread Strategy (Hook + Real Va
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Strategy For Startup Growth ā ( 6 ) BUZZ STRATEGY Buzz strategy is the most unique and effective strategy for early stages entrepreneurs. It helps to create hype and solid initial brand image for your product . If any startup successfully created
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āFirst Touch, Lasting Impact: The Psychology Behind High-Converting Packaging Adsā In packaging and ads, multi-sensory marketing turns ordinary touchpoints into unforgettable experiences. Great packaging isnāt just functionalāitās tactile, visual, a
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Hereās a revised version of the post with the main focus on advertising as the primary business model, with low-rental rickshaws as a result of generating income through ads: šš” Introducing Rickshaw Ads: Affordable Rentals Powered by Advertising!
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I am running a premium Materials and good quality products dropshipping store I want a partner who can spend money on advertising products on meta md Google ads I can share 50% of my earnings with you and note only trustworthy people connect me I als
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The original purpose of advertising was to inform people about products and services. But today, itās shifted to convincing people to buy things they never intended to. If AI agents start handling trade, emotional marketing wonāt work ā only clear, u
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