Back

Mohammad Asaad Sayed

My mind to me a king... • 6m

The Role of Advertising in Turning Low-Involvement Products into Big Brands šŸš€ Low-involvement products (e.g., snacks, FMCG) rely on advertising to build emotional connections, trust, and recall. Here's how 5 Indian brands nailed it: 1. Maggi : Strategy : ā€œ2-Minute Noodlesā€ = simplicity + nostalgia. Impact : Ads focused on taste, speed, and family moments → household staple. 2. Amul : Strategy : Humorous, topical ads (ā€œUtterly Butterlyā€) stayed relevant. Impact : Built a national identity beyond butter → trusted dairy giant. 3. Dabur Chyawanprash : Strategy : Repositioned from ā€œold-age tonicā€ to ā€œimmunity for all.ā€ Impact : Health-conscious branding made it a daily essential. 4. Parle-G : Strategy : Affordable pricing + emotional storytelling (ā€œFuel for growthā€). Impact : Became synonymous with biscuits in India. 5. Lifebuoy : Strategy : ā€œHandwash saves livesā€ → hygiene awareness campaigns. Impact : Transformed from soap to health necessity. Why It Works: -Consistent messaging builds recall. -Emotional hooks convert utility into loyalty. -Celebrity endorsements amplify trust. Normie Error: Treating low-involvement products as ā€œlow-priority.ā€ Your Move: Audit your brand’s story. Build relevance through relatable narratives.

Reply
1
13

More like this

Recommendations from Medial

Mohammad Asaad Sayed

My mind to me a king... • 6m

Advertising’s Role in Turning Low-Involvement Products into Big Brands šŸš€ Low-involvement products (e.g., snacks, FMCG) rely on advertising to build emotional connections, trust, and recall. Here's how 5 Indian brands nailed it: 1. Maggi : Strateg

See More
Reply
6
Image Description
Image Description

Mohammad Asaad Sayed

My mind to me a king... • 6m

Reliance Communications: Advertising Strategy & Effectiveness šŸš€ 1. Core Strategy : -Mass Appeal : Focused on affordability + accessibility for all income groups. -Taglines That Stick : ā€œHar Indian ka phoneā€ → Emotional connection with the masses.

See More
2 Replies
2
Image Description
Image Description

Aditi

Will become a inspir... • 1m

ā€œBuyer Behavior Matrix: Map Your Customers Using Behavioral Segmentation Strategiesā€ The Buyer Behavior Matrix is a strategic tool that segments consumers based on two key axes: purchase involvement and information processing style. It helps marke

See More
4 Replies
6

Satyam Kumar

"Turning visions int... • 2m

Problem:šŸ‘‡šŸ‘‡ Millions go hungry every day, not because there’s no food ... but because they can’t afford it. Meanwhile, brands spend crores on ads with low emotional return... what would be the best solution according to your.....??

Reply
2
Image Description
Image Description

Roshan Markam

E-Com Agency Owner • 2m

Everyone says Meta ads are dead. Bro, I made ₹2,00,000+ in sales in 2 months — selling random products. Ads are not dead. Your strategy is. Here’s what actually works in 2025 šŸ§ šŸ‘‡ [🧵 Thread] #ecom #MetaAds #D2C šŸŽÆ Thread Strategy (Hook + Real Va

See More
1 Reply
56
37
3
Image Description
Image Description

SHIV DIXIT

CHAIRMAN - BITEX IND... • 1y

Strategy For Startup Growth — ( 6 ) BUZZ STRATEGY Buzz strategy is the most unique and effective strategy for early stages entrepreneurs. It helps to create hype and solid initial brand image for your product . If any startup successfully created

See More
16 Replies
22
18

Aditi

Will become a inspir... • 1m

ā€œFirst Touch, Lasting Impact: The Psychology Behind High-Converting Packaging Adsā€ In packaging and ads, multi-sensory marketing turns ordinary touchpoints into unforgettable experiences. Great packaging isn’t just functional—it’s tactile, visual, a

See More
Reply
4

Harsh Patil

Innovative Mindset, ... • 10m

Here’s a revised version of the post with the main focus on advertising as the primary business model, with low-rental rickshaws as a result of generating income through ads: šŸš—šŸ’” Introducing Rickshaw Ads: Affordable Rentals Powered by Advertising!

See More
Reply
2
3

GOLLAVILLI SANJAYKUMAR

Building in noise is... • 4m

The original purpose of advertising was to inform people about products and services. But today, it’s shifted to convincing people to buy things they never intended to. If AI agents start handling trade, emotional marketing won’t work — only clear, u

See More
Reply
3

Download the medial app to read full posts, comements and news.