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VCGuy
Believe me, it’s not... • 4m
Came across upon a fascinating startup → TopCan Beverages. TopCan is a ready-to-drink cocktail startup, that lets you add your choice of alcohol (unlike pre-mixed cocktails with alcohol). 🔻Problem: Making cocktails are a hassle - Need multiple ingredients and tools - Messy and difficult to clean up - Not everyone knows how to mix a good cocktail - Hard to carry on the go, ingredients unavailability TopCan's Approach ⏬ - 330mL can→ 250mL of pre-mixed cocktail, 80mL space left in the can to add your choice of spirit. - Fully removable lid - The can acts as a glass, with a spill-proof lid for on-the-go convenience ⏭️My perspective→TopCan’s business model seems smarter compared to other alcoholic cocktail startups. By side-stepping alcohol regulations, they can sell in a lot more stores. Also consumers get to choose their preferred spirit.
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