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How $1 Billion Mobile Project Failed? So, In 2010, Microsoft came up with a very weird but interesting idea! And that was to create a social media-focused phone for ages 15–30. To make this phone, they acquired Danger for $500M and spent another $

The Kin phone (that’s what it was called) failed because it tried to lock people into one way of using their phone. Apple and Android won because they let users choose how they want to use their devices.