Your 'Be Everywhere' Marketing Strategy is a Lie (And Your Metrics Know It) 🚨 NEWSFLASH: Your audience isn’t everywhere They’re somewhere We’ve been brainwashed into believing that dominating every platform—LinkedIn, Instagram, email, billboards, carrier pigeons—is the key to growth. Spoiler: It’s not. Here’s the uncomfortable truth: 👉 64% of marketers admit their social media efforts aren’t driving meaningful results (HubSpot, 2024). 👉 Brands spreading themselves thin across 5+ channels see 32% lower engagement** than those dominating 1-2 (Forrester). You’re not “omnipresent.” You’re scattered. Your budget is evaporating. Your team is burned out. Your audience is ignoring you. Double down on ONE channel where your actual buyers live. Not where your ego wants to be. - Selling to Gen Z? IG is your website. - B2B? LinkedIn + email will outearn 10 mediocre platforms. Stop chasing “visibility.” Start owning relevance.
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