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Nike is going to crash? Nike is currently facing financial challenges due to significant losses attributed to the high costs of opening and maintaining its Direct-to-Consumer (D2C) stores. This strategic shift has led to operational difficulties, as

A ₹100-crore company doesn’t fail because of competition. It fails because it tries to run too many channels at once. D2C, B2C, and B2B aren’t just sales routes — they are **three different businesses** with different cash cycles, ops, and risks. B

🌝 Startup truth Series #1 – The Harsh Truth: Distribution > Product You can build the coolest tech. Make the cleanest UI. Design the slickest experience. But if no one sees it? It doesn’t exist. Painful truth: Distribution beats product. The grave

Aaj Ki Raat, Dhandhe Ki Baat Industry Map : Industry Map is your key to understanding the Industry of any Dhandha. It provides a bird's-eye view of all the participants and the economic relationships that influence profitability. It can be classifi

Going offline can kill momentum—if you get it wrong. Your brand’s killing it online. Ads work. D2C sales look great. But offline? It's a different game: No shelf space. Distributors don’t care. Retailers delay payments. Sampling bleeds cash. Sales

Hello, everyone! I'm excited to introduce an idea that's been brewing in my mind. Tackling a dopamine detox can be quite the challenge, especially when distractions abound and loneliness creeps in. That's why I've been contemplating the creation of d

Let's learn about PLACE today !!! The Place in the 4Ps of marketing refers to the distribution channels and strategies used to make a product or service available to customers. It involves decisions about where and how to sell products to reach the