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Shiv Bharankar
ย โขย
Medialย โขย 5m
Understanding the core principles of entrepreneurship: Day 2: Finding Your โWhyโ โ The Heartbeat of Your Startup Starting a business is exciting, but to keep going when things get tough, you need to connect with your โwhy.โ Why are you doing this? Is it to solve a problem, create a new opportunity, or make a difference? Your โwhyโ will drive you on days when nothing seems to go right. Take Falguni Nayar, founder of Nykaa, for example. She left a high-profile banking career to start a beauty e-commerce platform at the age of 50. Her โwhyโ:making beauty products accessible to Indian women and empowering them, fueled her passion and helped her build Nykaa into a household name, even when challenges seemed insurmountable. Your โwhyโ gives you purpose and keeps you grounded. Itโs what helps you make tough decisions and gives your business meaning beyond just making money. So today, take a moment to reflect on your โwhyโ and how it aligns with your startup.
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