Hey I am on Medial • 7m
Thank you for sharing insights into the global chocolate market and India’s preference for milk chocolate. You’re absolutely right—Indian consumers tend to favor sweeter options with less cocoa. However, the Indian chocolate market is heavily dominated by Cadbury and Nestle, accounting for about 85% of the market, while the remaining share is mostly unorganized. Interestingly, dark chocolate currently occupies only about 3% of the market. Despite this seemingly small share, the potential is immense, given the growing awareness of health benefits and evolving consumer preferences. Our focus is on creating a niche product—mood-enhancing chocolates targeted specifically at couples. We believe this unique positioning taps into an emotional and experiential space that remains largely unexplored in the Indian market.
Thatmoonemojiguy 🌝 • 2m
How Cadbury Became India’s Chocolate King In a land of laddoos and barfis, how did a British chocolate brand win hearts? Cadbury entered India in 1948, planting sweet roots early. By setting up local factories, they made chocolates affordable and ac
See MoreThatmoonemojiguy 🌝 • 2m
Title: Cadbury’s Sweetest Trick: How They Win No Matter What You Feel Ever noticed how Cadbury has a chocolate for every emotion? That’s no accident it’s marketing genius. On Valentine’s Day, singles laugh along with quirky 5 Star ads, while couples
See MoreDigital Marketer (Me... • 1y
Hi Medial family 👋 Here is Cadbury dairy milk's🍫 (1/3) super successful Marketing Campaign 🌠 ..... Kiss Me close your eyes:🙈... You might have gifted or received a Cadbury Silk from your special someone🥰 - the young, innocent love and chocola
See MoreKeen Learner and Exp... • 1y
The global chocolate market is about $140 billion for comparison the global film market is about $136 billion. But wait do you know what is a chocolate? chocolate is made up of coco and according to Fssai it takes 2.5% coco concentration for a bar to
See MoreHey I am on Medial • 6m
Hi. When We explore the Chocolate brands in India. Majorly the dominance is of the Foreign brands. when i deep downed to find the indian brand which is popular The brands which i assumed to be indian where also from foreign. This is such a big Mark
See MoreDigital Marketer (Me... • 1y
Hi Medial family 👋 Here is (2/3) super successful Marketing Campaign 🌠 of Cadbury dairy 🍫 ....Kuch Meetha Ho Jaaye....🥰 This campaign, which translates to “Let’s have something sweet”, became synonymous with celebrations in India. The campaign
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