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In 1982, Chandubhai Virani, the 60-year-old founder and chairman of Balaji Wafers Private Limited, began creating potato wafers with a little investment of Rs 10,000 in a shed built in his backyard. He subsequently went on to develop a firm with

How startups really work: 1. Spot a problem and make a solution. 2. Sell it, grow it, and make everyone think it’s the next big thing. 3. Build a monopoly and stop caring about the problem. 4. Someone else starts a new startup to fix the mess you

In this case, Dilip has invested in a brand called superyou producing protien wafers. The bars taste awful, contain extremely high dosage of saturated fats and are high on chemicals that can increase blood sugar. Despite that the guy says don’t be a

When do you think the AI bubble will burst? I think it have already started. I've also seen few brands started mentioning "Made by humans, no AI used". What will be the future? Your thoughts?

Today brands are fighting for Brain Estate. In today’s customer’s mind ; there is the space for only few brands which catch their attention ( of course they can’t remember almost all brands in the market). These days where the market is cluttered wit

How did Ranveer Singh's SuperU become a 500 crore brand while others failed? Anushka had Nush. Virat had Wrong. Shahid had Skult. Deepika had 82° East. All had reach. All had money. All had fans. Yet all failed. But Ranveer Singh launched a pr

We have heard about many luxury brand's and even many of us also follow there page on Instagram but have you ever heard but quit luxury brand's. The brands only popular among super rich peoples they have limited coustomers and according to me there i

In the previous post, I talked about the expanding market size of a product - SUCCESS. Continuing the same post, I have a thesis that money would become secondary for everyone. People will be less aspirational about money in future compared to today

Fast Food is Evolving—Are You Ready for the Shift? The fast-food industry is on the brink of a major transformation. Consumers aren’t just looking for convenience anymore—they want healthier alternatives that still satisfy their cravings. With a gr

Hey! Quick question—does anyone here know of any brands currently looking to collaborate with micro-influencers? I’m connected with a few creators in the 10K–20K follower range who are getting solid engagement (around 20K views on average). Any leads