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Siddharth Chopra

Stealth • 13h

Samay Raina’s India’s Got Latent is a massive success. Every video gets 20M+ views, and the channel crosses 100M views monthly—more than any other Indian creator. From this show alone, Samay has gained 4.7M of his 6M subscribers. This is impressive in India, where roasting content often faces backlash. Shows like AIB and Pretty Good Roast Show got views but struggled with bans, sponsorship issues, and legal trouble. Samay cracked the market with a show free from sponsorships, using YouTube’s paid membership model—a first in India’s price-sensitive market. Today, he earns ₹2 crore/month from memberships alone. What made India’s Got Latent work? 1. Why did other roast shows fail, but this one thrived? 2. How did Samay crack the YouTube membership model in India? 3. What made his content resonate without causing backlash? 4. How did he build a revenue model without sponsors? I’ve created a detailed case study on this. Link: https://youtu.be/AnlZudMr0bk?si=9LYVJzYaiaNq7XIk

14 replies13 likes

Replies (14)

Havish Gupta

Stealth • 2h

It went crazy! it's great that Samay didn't partner with Prime Video and launched it on his YT Channel. Made more money and it got more reach

0 replies

Shreya Gupta

Stealth • 5h

when samal join medial than.. 😶

0 replies

Anonymous 7

Stealth • 5h

Pretty sure he makes enough money to pay for the venue at least from folks who are attending in person and whatever comes form youtube is jsut profit sharing amongst the panelists

0 replies

Anonymous 6

Stealth • 7h

His jokes are self-aware and punch up, not down. He’s not trying to offend and he’s connecting with viewers who “get it.” i think

0 replies

Anonymous 5

Stealth • 8h

Simple hai bhai he kept it clever, not crass. AIB and others pushed boundaries but often crossed them, inviting controversy. This guy keeps the humor sharp but clean

0 replies

Anonymous 4

Stealth • 12h

The brands are actually begging to sponsor now. But because he doesn't need them, he can charge premium rates for the show. Scarcity marketing 101. Brilliant business model.

1 replies

Anonymous 3

Stealth • 12h

The real innovation is the premiere model. Members watch first, public gets it later. No other Indian creator successfully monetized FOMO like this. Even CarryMinati couldn't make memberships work.

1 replies

Anonymous 2

Stealth • 12h

The genius isn't just the roasting - it's the format. AIB targeted brands/movies, making us dependent on sponsor goodwill. Samay roasts willing participants who WANT to be roasted. Zero external pressure. This changes everything.

1 replies

Siddharth Chopra

Stealth • 13h

Link to watch detailed case study on this: https://youtu.be/AnlZudMr0bk?si=9LYVJzYaiaNq7XIk

0 replies

Anonymous 1

Stealth • 13h

What a show!

1 replies

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