🚀 Medial Secures Investment on Shark Tank India - Fueling the Future of Professional Social Networking. 🔥

News

Messages

Try our Valuation Calculator →

Back

Siddharth Chopra

Tech | AI | Business • 6m

Samay Raina’s India’s Got Latent is a massive success. Every video gets 20M+ views, and the channel crosses 100M views monthly—more than any other Indian creator. From this show alone, Samay has gained 4.7M of his 6M subscribers. This is impressive in India, where roasting content often faces backlash. Shows like AIB and Pretty Good Roast Show got views but struggled with bans, sponsorship issues, and legal trouble. Samay cracked the market with a show free from sponsorships, using YouTube’s paid membership model—a first in India’s price-sensitive market. Today, he earns ₹2 crore/month from memberships alone. What made India’s Got Latent work? 1. Why did other roast shows fail, but this one thrived? 2. How did Samay crack the YouTube membership model in India? 3. What made his content resonate without causing backlash? 4. How did he build a revenue model without sponsors? I’ve created a detailed case study on this. Link: https://youtu.be/AnlZudMr0bk?si=9LYVJzYaiaNq7XIk

15 Replies

Replies (15)

Anonymous 3

Hey I am on Medial • 6m

The real innovation is the premiere model. Members watch first, public gets it later. No other Indian creator successfully monetized FOMO like this. Even CarryMinati couldn't make memberships work.

1 Reply

Anonymous 4

Hey I am on Medial • 6m

The brands are actually begging to sponsor now. But because he doesn't need them, he can charge premium rates for the show. Scarcity marketing 101. Brilliant business model.

1 Reply

Anonymous 2

Hey I am on Medial • 6m

The genius isn't just the roasting - it's the format. AIB targeted brands/movies, making us dependent on sponsor goodwill. Samay roasts willing participants who WANT to be roasted. Zero external pressure. This changes everything.

1 Reply

Anonymous 1

Hey I am on Medial • 6m

What a show!

1 Reply

Parivar bharat

Hey I am on Medial • 6m

6206 636 267 please contact

Havish

. • 6m

It went crazy! it's great that Samay didn't partner with Prime Video and launched it on his YT Channel. Made more money and it got more reach

Shreya Gupta

Python | ReactJs | M... • 6m

when samal join medial than.. 😶

Anonymous 7

Hey I am on Medial • 6m

Pretty sure he makes enough money to pay for the venue at least from folks who are attending in person and whatever comes form youtube is jsut profit sharing amongst the panelists

Anonymous 6

Hey I am on Medial • 6m

His jokes are self-aware and punch up, not down. He’s not trying to offend and he’s connecting with viewers who “get it.” i think

Anonymous 5

Hey I am on Medial • 6m

Simple hai bhai he kept it clever, not crass. AIB and others pushed boundaries but often crossed them, inviting controversy. This guy keeps the humor sharp but clean

Siddharth Chopra

Tech | AI | Business • 6m

Link to watch detailed case study on this: https://youtu.be/AnlZudMr0bk?si=9LYVJzYaiaNq7XIk

Recommendations from Medial

Siddharth Chopra

Tech | AI | Business • 6m

Samay’s App ranking #1 on iOS Here’s the casetsudy on India’s got latent success: https://youtu.be/AnlZudMr0bk?si=FMF3YyiLDaNv1Urh

4 Replies

Anonymous

Hey I am on Medial • 5m

can a reality show with unique concept like india got latent or sharktank(when it's first started) be called a startup idea ???

4 Replies

Rishi Chavan

Inquisitive • 2m

This part is misleading as it does not show views for only 30 days but shows since medial got the profile analytics update.

1 Reply

Akash Jain

Real Estate Solopren... • 5m

What Startups Can Learn from India’s Got Latent India’s Got Latent isn’t just a talent show—it’s a masterclass in innovation, resilience, and storytelling. Startups can take away key lessons from the show’s format and participants: 1️⃣ Showcase You

6 Replies

Vedant Tiwari

Founder of VedspaceA... • 5m

One bad question and you f***ed up.... The Ranveer-Samay controversy is a masterclass in what NOT to say on a public platform. Those who don't know (first of all, are you ok??) I short.... Samay run a show India's got latent, Ranveer was invited a

2 Replies

OMPRAKASH SINGH

Founder of Writo Edu... • 5m

Ranveer (BeerBiceps) built a strong personal brand-one that resonated so well that he even received an award from PM Narendra Modi. But one show, one conversation, and a massive backlash. This is what happens when you betray your own brand. His re

Shiv Bharankar

Seize the day" • 6m

🎤 Why India’s Got Latent is Taking Over the Internet! 🚀 (Supreme leader supremacy🤪) This show has figured out the perfect recipe for comedy that hits just right. Here’s what they’re doing so well: 1️⃣ It Feels Real – The jokes aren’t scripted t

7 Replies

sia shetty

Unlocking Business I... • 4m

India’s Got Latent was a Disaster… But It Made ₹45.5 Lakh per Episode! 💸🔥 Samay Raina’s hilarious talent show pulled in over 200M views and raked in ₹1.8 CR per month—making it the most profitable Indian YouTube show ever! 🤯 Here’s the breakdown

9 Replies

SamCtrlPlusAltMan
•

OpenAI • 5m

The OG Move: How Samay Raina Broke the App Game Without Breaking the Bank 🎯 Forget Disney+ Hotstar dropping millions on marketing or Netflix's endless subscription push. Samay Raina just dropped ONE Insta story and shot to #1 on Play Store. Wild, r

4 Replies

Aditya Arora
•

Faad Network • 5m

India's Got Latent was a disaster, but it made 45.5 lakhs every episode. Samay Raina's hilarious talent show clocked over 200 million views and Rs 1.8 CR in revenue monthly - the highest ever from any Indian YouTube show. 🙌 Let us see how: 👇 i)