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1. Facebook beat MySpace. 2. Google beat Yahoo. 3. Apple beat Blackberry. 4. Netflix beat Blockbuster. 5. Uber beat Lyft (for now). 6. Amazon beat Borders. 7. Instagram beat Flickr. 8. Microsoft beat Netscape. 9. Airbnb beat hotels. 10. Spotify beat

Being second doesn’t guarantee success! Flipkart worked against Amazon, but Hike lost to WhatsApp, and Snapdeal fell behind. Success needs timing, execution, and luck—not just being there.