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“Narrative Inoculation in Marketing: How to Disarm Doubt and Build Buyer Resistance” Narrative Inoculation is a powerful persuasion strategy rooted in psychology and storytelling. It works by exposing your audience to a mild version of an opposing v

America’s Hollywood is struggling bring back young audiences. The U.S. box office is struggling to recover post-COVID, with fewer young people returning to theatres and a declining number of screens. As it turns out only something that’s of IMAX sca

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The Art of Storytelling in Marketing Storytelling is an ancient art form that has found a modern home in marketing. Here’s why it's so effective: Emotional Connection: Stories evoke emotions, creating a bond between the brand and the consumer. For

The rules of the game have changed. The endless hunt for eyeballs and engagement has found its most powerful weapon yet: the micro-drama. Forget the traditional playbook; this is about crafting complete, addictive narratives that fit into a single ve

Announcement! Creators Program March 2025! Creators on Medial actually educates Medial’s audience, keep them engaged and active with brainstorming and updates. Compared to short video platforms, Medial provides knowledge and growth. We’re proud of

Announcement! Creators Program Feb 2025! This months creators program is bigger! We realised more creators should get a chance at being incentivised for their work. Creators on Medial actually educate Medial’s audience, keep them engaged and ac

Work-Life Balance Is Great: Zepto CEO Aadit Palicha Work-Life Balance Is Great, I Recommend It To All Our Competitors: Zepto CEO Aadit Palicha Aadit Palicha has just delivered a satirical masterpiece that can make some people proud. His seemingly inn

Your SWOT Analysis might be Useless. Run a "Pre-Mortem" Instead. 💀 Think about your next big launch. Everyone's excited. The energy is high. Someone fills out a SWOT analysis that says "strong competition" under 'Threats'. Everyone nods and moves

The Most Underrated Startup Model in India? Let's Talk About "Didi Ki Rasoi." 👩‍🍳🇮🇳 When we think of successful business models, we often talk about SaaS, D2C, or marketplaces. But I believe one of the most powerful and scalable models operati