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Many startup founders make the mistake of only listening to their most active users. While loyal users provide valuable feedback, Twitch co-founder Emmett Shear suggests that talking to people who don’t use your product can be even more insightful.

Baat sahi hai ki jo log tumhara product nahi use karte, unse baat karna zyada important hai kyunki unhone hi tumhare weaknesses ko pehchana