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Havish Gupta

Stealth • 1m

Why are logos getting simpler? For a long time, logos were real work of art filled with symbols, shape and what not. But now it's nothing more than just a text with a unique font. So this trend of simplifying logo mainly started in 2007 when Steve just got up and announced the iPhone! Coz of the iPhones, you can now create mobile apps and reach more users But there was a problem! Those older fancy logos didn't necessarily fit in the small square icon as required by an app, so thus they had to simplfy it. This trend was further gained momentum when companies like MasterCard n Apple further simplified their logo thanks to users who like minimalistic ui. And a bonus, having a simple logo made it easier for the companies to expand to new markets without having the need to make new or change their logos Tho, you can't deny that this trend has eroded the identity of some companies. What do you think?

15 replies29 likes

Replies (15)

Hathoda Tyagi

Stealth • 1m

People following minimalistic approach. Choas crumbles in the end. They understood.

0 replies1 like

Sajin
•

Foundation • 1m

One of the reason is that app logos looked very cluttered on mobile screen when designed in 3D. This was also noticed by Microsoft on Windows Phone. Windows made their first switch in 2012 for Windows8. iPhone made the switch from 3D logos to shadowless simple flat logos with iPhone 5s release in 2013 realising the easy to use. Following this Twitter, Adobe, Instagram changed their logos Removing the visual noise was quite a good step. But now everything is simple from logos to interior design and handicrafts

1 replies2 likes

Jayasurya Nimmala

Stealth • 1m

I feel jaguar logo design was part of much grander scheme than hate yes it's more feminine than before and shitty colour selection, well they did succeeded in their motive I guess controversial marketing i feel.

1 replies

KRISHNA WADALKAR

Stealth • 1m

the previous logo was good this is woke 😬

1 replies

Prasanth

Stealth • 1m

they look same at all and never register in mind with that minimal looks

0 replies1 like

Aryan Shet

Stealth • 1m

actually nowadays everything is getting minimalized and while everything is a simple u get used to that and suddenly seeing a logo which has too many designs will make u feel it's old school or bad

1 replies2 likes

Nawal

Stealth • 1m

In current time our attention span is super low and brands to keep it simple so we can get most of it but in wayyyy smaller timeframe .

1 replies1 like

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