Back

The best marketing is often a product that solves a real problem exceptionally well. Focus on value creation.

My question to founders- How did you acquire your initial users apart from your peer group & without marketing?

A quick short read one should must explore. Purpose: To build enduring, compounding business value ("Power" = sustainable differential advantage). Few build Power while other chase growth. #Hamilton Helmer breaks it down into 7 defensible advanta

𝙊𝙡𝙙❌ 𝙫𝙨 𝙉𝙚𝙬 ✅ 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙡𝙖𝙬𝙨 👇🏻 Old Marketing (❌ Focus: Company Pushing Product) * Product: Features first ❌ * Price: Cost to maximize profit ❌ * Place: Physical distribution ❌ * Promotion: Mass advertising ❌ New Marketin

false marketing in finance 😞 Some fintech companies are really pushing the limits of misleading marketing these days. No names needed but you have probably seen the ones selling fixed deposits and credit cards with ads that feel too good to be tru

Pricing Dilemma: How do we strike the perfect balance where users feel they're getting value without overpaying, and founders feel fairly compensated? Your Thoughts: What pricing models have you seen that achieve this balance? Any insights or experi

New Users are in! Now Let’s Talk Activation Metrics. The marketing team did an incredible job bringing in new users—great! But now, it's time to shift focus to activation. But first, let's clear up a common confusion between adoption and activation

🧠 Pricing Dilemma: How do we strike the perfect balance where users feel they're getting value without overpaying, and founders feel fairly compensated? 💬 Your Thoughts: What pricing models have you seen that achieve this balance? Any insights or