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Mr Z

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Medial • 1m

In 2020, India banned TikTok overnight. 400 million users suddenly had nowhere to go. Meanwhile, Instagram secretly plotted a $100B heist that would change social media forever... The untold story of how Instagram stole TikTok's empire: 2018: TikTok had mastered the art of addiction. With infinite scroll and AI-powered recommendations, they delivered the perfect dopamine hit. Facebook watched in horror as teens abandoned Instagram. TikTok was a cultural revolution. Every day, new trends emerged. Most importantly? Anyone could go viral. Even with zero followers. So in 2019, facebook did something sneaky: They quietly launched "Instagram Reels" in Brazil, France, and Germany. The goal wasn't just to copy TikTok. They focused on three things: • Music-first experience • Creation, not just sharing • Rewarding creativity over fame Then in June 2020: India banned TikTok. 400 million users suddenly had nowhere to create content. Instagram saw their chance and welcomed users.

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