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Sairaj Kadam

Entrepreneur • 10m

The Most Underrated Strategy in Modern Business: Betting on Simplicity The biggest companies in the world aren’t winning with complexity. They’re winning with simplicity. Take Apple in 2017. When they removed the headphone jack from the iPhone, the decision was mocked. Critics called it "a move to sell more accessories." Competitors doubled down on adding features, thinking complexity was the key to winning. But Apple saw what no one else did: the future wasn’t about doing more—it was about removing the unnecessary. This shift in focus became their superpower: AirPods dominated the audio market. iPhones became sleeker and faster. Their revenue skyrocketed to $394 billion by 2022. By betting on simplicity, Apple didn’t just sell products—they built an ecosystem. The result? AirPods turned into a $200 billion product line. Apple became the first company to cross a $3 trillion market cap. The lesson is clear: Winning isn’t about doing more. It’s about doing less—but better. This applies to anyone trying to make an impact: Entrepreneurs building a brand. Creators growing an audience. Companies designing products. Simplicity doesn’t mean easy. It means focus. And in a world drowning in options, focus is the most powerful tool you can have. Ask yourself: What can you simplify today to dominate tomorrow?

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