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Vishu Bheda
ย โขย
Medialย โขย 1y
In 2014, Elon "gave away" Tesla's secrets to BMW. Everyone thought he was crazy. But this "act of charity" was actually the most ruthless business move in corporate history. Here's why BMW never saw it coming: BMW was set to lead Europeโs electric vehicle (EV) market, with a strong brand, engineering, and strategy. But Elon Musk had a different approach that changed the game. While BMW focused on battery deals, Elon built the Gigafactory to make more batteries than anyone. In 2014, he shocked everyone by giving Teslaโs patents away for free. Elon knew Tesla couldnโt grow the EV market alone. By sharing patents, he encouraged others to build EVs and charging stations, making Teslaโs tech the industry standard. As others used Teslaโs ideas, Elon focused on scaling production, cutting Teslaโs battery costs much lower than competitors. The โpatent giveawayโ wasnโt just generosityโit was a brilliant move to secure Teslaโs lead. Follow for more valuable strategy like this .
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