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If you are starting out in a startup always try to target India 1 as it's very difficult to extract money from India 2 and India 3, wait until you become a seasoned entrepreneur.

Anonymous

Anonymous 2

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India 1 is the urban, digitally-savvy population with higher disposable income. For a new startup, it’s easier to gain traction and monetize here than struggling with the price-sensitive India 2 and 3 markets right off the bat.

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