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Hemant Prajapati

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Techsaga Corporations • 3d

Why Startups Are Hard: The Biological Reason Behind It I recently had a conversation with a young entrepreneur who was contemplating whether to shut down his startup. "Startups are way harder than I realized," he said. "I never know what to do, and I feel like I'm always making the wrong choices." That’s when it hit me—startups are hard not just because of the work, but because they fundamentally challenge our biology. Humans are wired to follow instructions. Just look at the endless number of "how-to" videos or recipes available online. This instinct has helped us survive and thrive. But in entrepreneurship, there are no clear instructions. Entrepreneurs are creating what doesn’t exist yet, and that requires embracing uncertainty, experimentation, and trial-and-error. The real challenge of startups? Fighting against our biological desire for certainty. The key to success isn’t following a pre-set path but forging your own through relentless adaptation and learning from failure. Startups are hard, but that’s the beauty of them—it's where you learn to create your own path.

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