Naval Ravikant explains why startup founders should be able to code Naval Ravikant gave the following advice to a startup spending $25k outsourcing product development to external developers: "In the world of web and mobile startups, the competition is intense. You should assume that there’s already a small team of highly skilled, hardworking developers (probably a team of 2-4 people) who are totally focused and working around the clock on an idea similar to yours. So, to stay competitive, you need to start building (coding) your product as soon as possible, rather than just planning or discussing it."
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