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LIKHITH

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Medial • 2d

The Next Cola War! First and foremost, it is not fought with arms and violence.This war requires branding, marketing, and, most importantly, capital. Cola War 1 began in 1993 between Pepsi and Coca-Cola.Once again, history is repeating itself.This time, the competition is between Indians and foreigners rather than two foreign competitors. In 1993, Coca-Cola introduced Fanta, Sprite, Minute Maid, Mazza, and Kinley.So, to compete, Pepsi introduced Mirinda, 7up, Tropicana, Slice, and Aquafina. Fast forward to today, Ambani bhai brought Campa, and it is now Campa Cola vs. Foreign entities. Like and follow (Ep-2 will be posted soon) & Do you think Ambani will succeed in this market as he did with Jio?

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