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Currently there are lots of established snacking brands ruling snacks market both in domestic and global level....Still do you think that there is market for new snacking brand in India as well in International market .

“The Poor man’s Car” Failed Marketing Strategy #1 TATA Nano is one of the dream project of Mr.Ratan Tata, he Really wanted to Help the people in Middle class to own a car.But it Was failed The Tata Nano faced a significant positioning problem

Idea For you Implement Now— “ Spicy Strips ” Problem— So guy's we all know that in India you hardly found any packet snacks which provides you highly Spicy and juicy flavour taste , also most of the snacks are in india getting outdated and they

Hello everyone! Day 2 of knowing about businesses that failed in India! CHEVROLET The car brand ranked as the 8th-largest manufacturer globally, faced challenges that eventually led to its exit from the Indian market. They stayed for 14 yrs but deci

Hello everyone! Day 3 of knowing about businesses that failed in the Indian market! TATA NANO Arey yey toh tataji ke company ka product hai, yey kaise fail hogyi? Chalo let's know about it! Tata Motors made a bold move by introducing a budget-frien

Let's decode one pattern : • Companies were backed by Softbank such as OYO, OLA Electric and FirstCry are continuously filing for IPO but some IPO's approved or some failed for IPO. • Startups backed by Softbank such as OLA Electric and OYO are ra

Zomato posts Rs 175 Cr PAT in Q4 FY24, revenue grows 8.3%. • I am very happy nowadays by seeing Our startups are going profitable such as OYO , Zomato and before Urban Company 🙌♥️. • It's great trend for VC's to invest in Indian Startups by provid

“IKEA’s Royal Sleepover” WEIRD Marketing Strategy #13 It all started on Facebook, a group was created ‘I Wanna Have a Sleepover in IKEA’ and the number of members joined were 10K,IKEA Selected 100 lucky people to spend the night in their showrooms.

Do you think that the Costco model can work in India? For those who don't know, Costco is an American Supermarket chain similar to Walmart and DMart. The Catch is that only those who have purchased Costco Membership can shop there. And since Costco

A lot of us may be considering here the worst case scenarios of building a startup. Questions like "What if this doesn't work out, am I going to end up homeless?" In fact a lot of us, given that we start, have a high probability of failing. Y Co